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Octalysis (TEDx): Gamification to improve our world

Yu-kai Chou, entrepreneur, speaker and gamification pioneer speaks at Tedx Lausanne on some the ways gamification has been used and could be used in the future to make the world a better, more sustainable, and more fun place to live our lives.
by

Wendy

on 29 September 2015

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Transcript of Octalysis (TEDx): Gamification to improve our world

Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Gamers?
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Octalysis
Meaning
Octalysis
Avoidance
Points
Badges (Achievement Symbols)
Fixed Action Rewards
Leaderboard
Progress Bar
Quest Lists
Win Prize
High-Five-Crowning
LevelUp Symphony
Aura Effect
Step-by-Step Tutorial
Boss Fights
Ownership
Social Influence
Scarcity
Avoidance
Octalysis
Discovery
Onboarding
Scaffolding
Endgame
Non-Game (Boring) Context
What is Gamification?
Game Elements
Virtual Goods
Build from Scratch
Collection Set
Avatar
Earned Lunch
Learning Curve
Protection
Recruitment
Monitoring
Appointment Dynamics
Fixed Intervals
Dangling
Prize Pacing
Options Pacing
Patient Feedback
Count Down
Throttles
Moats
Sunk-Cost Tragedy
Progress Loss
FOMO
Evanescence Opportunity
Status Quo Sloth
Scarlet Letter
Visual Grave
Weep Tune
Core Drive 2: Development & Accomplishment...
Nike Fuelband helps you reach your fitness goals
Core Drive 3: Empowerment of Creativity & Feedback...
fold
it
solves puzzles for science
Narrative
Elitism
Humanity Hero
Higher Meaning
Beginners Luck
Free Lunch
Destiny Child
CoCreator
Milestone Unlock
Evergreen Mechanics
General’s Carrot
Real-Time Control
Chain Combos
Instant feedback
Boosters
Blank Fills
Voluntary Autonomy
Choice Perception
Friending
Social Treasure/Gifting
SeeSaw Bump
Group Quest
Touting
Bragging
Water Cooler
Thank-You Economy
Mentorship
Social Prod
Glowing Choice
MiniQuests
Visual Storytelling
Easter Eggs
Random Rewards
Obvious Wonder
Rolling Rewards
Mischief
Sudden Rewards
Oracle Effect
Core Drive 4: Ownership & Possession...
DragonBox teaches kids Algebra

Core Drive 5: Social Influence & Relatedness...
oPower saved over 1 Terrawatt and $250M in energy costs
Cool your home in zones:
540 people
do this
Compare your energy use to

similar homes


Compete with
friends
Good Gamification

does not start with
Game Elements

but starts with our
Core Drives
Core Drive 6: Scarcity & Impatience...
Kickstarter draws you in to supporting projects
Core Drive 7: Unpredictability & Curiosity...
Speed Camera Lottery reduced average speed of passing drivers by >20%
Achievers
Killers
Socializers
Explorers
Core Drive 4: Ownership & Possession...
DragonBox
Gamification to improve our world
In fact...
ALL games have “game elements”

but MOST games suck and are boring.
Core Drive 1: Epic Meaning & Calling...
Pain Squad helps sick kids track their pain
Countdown
Games?
Extrinsic Tendency
Last Mile Drive
Dangling
Core Drive 8: Loss & Avoidance...
Zombies Run! scares you into running faster
Core Drive 1: Epic Meaning & Calling...
Pain Squad
Core Drive 5: Social Influence & Relatedness...
oPower
Accomplishment
Ownership
Scarcity
Empowerment
Social Influence
Unpredictability
Accomplishment
Empowerment
Meaning
White Hat Gamification
Black Hat Gamification
Unpredictability

Intrinsic Tendency
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Octalysis Score 448
Social Influence
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Octalysis Score 414
Social Influence
Completed Profile
More friends
Increased likes and comments
Aura Effect
Inner Circles
Monitoring
Earned lunch
Build from Scratch
Photos/Profiles
Recruitment
Protection
Memories
Friends
Note: Early Facebook has HIGH scarcity score with certain universities only
Elitism
Staying in touch with friends
Stalking
Scarlet Letter
Sunk Cost Tragedy
Friend Invites
Conformity
Social Prod
Social Treasure
Glowing Choice
MiniQuests
Refreshing Content
Suspense
Sharing whatever you want
TONS of Facebook games
Instant feedback of friends “liking”
Group Quests
Touting
Envy
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Octalysis Score 432
Social Influence
Octalysis Score 294
Appointment Dynamics
Milestone Unlock
Real-money Only Crops
Free Social Gifts
Season-based Gifts
Allows the ability to “paint” with your farm
Waiting for what’s next in the game
Leaderboard
Group Farming
Farm getting Bigger & Better
Difficult badges for sorts of crops
Reward Loops
Ownership of Farm
Virtual Goods
No higher meaning besides being a farmer
Avoid plants withering
Avoid losing opportunities
Avoid Sunk-Cost Tragedy
Free Social Gifts
Neighbors
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Social Influence
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Social Influence
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Social Influence
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Social Influence
Scarcity
Unpredictability
Avoidance
Octalysis
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Social Influence
Octalysis
Image & Video Sources:
Numbers, numbers, numbers
Marie-II on http://www.flickr.com/photos/grrrl/1075584178/
Merit Badges
Photo credit: rocket ship / Foter.com / CC BY-NC
LIG
Photo credit: tizzie / Foter.com / CC BY-NC-SA
Bit Rebels - 'The Playface campaign' by Timothy Saccenti
http://www.bitrebels.com/geek/does-your-face-do-this-when-you-play-video-games-15-pics/
Foldit Intro Puzzle 5-3: Density (Target Score: 12750) by Madde24de
YouTube video
Student playing with Dragon Box
http://blogs.newroads.org/c4el/2013/03/02/fiero-fun-and-dragonbox/
Opower Saves One Terawatt Hour! Video Image
http://vimeo.com/41725341
Nike Fuleband Rise of Fashionable Technology
http://fullylaced.wordpress.com/2013/02/07/the-rise-of-fashionable-technology/
Nike+ screenshot
http://www.thenewstrack.com/nike-fuel-band-review/
Added mobile app screenshot Joggers
Photo credit: lewishamdreamer / Foter.com / CC BY-NC.
8 Gamification Examples:
Pain Squad Mobile App
www.campaignpage.ca/sickkidsapp/
Nike Fuelband
Foldit
Dragon Box
oPower
social.opower.com/ and opower.com/what-is-opower/analytics_portal/
Kickstarter
Speed Camera Lottery - The Fun Theory
www.thefuntheory.com/2009/11/12/fun-theory-award-winner-speed-camera-lottery
Zombies Run
www.zombiesrungame.com/
Prezi Design By AverageJoey
Secret Agent of Gamification
@startmyquest
Meaning
Empowerment
Accomplishment
Ownership
Scarcity
Unpredictability
Avoidance
Social Influence
“Sweet” “Delicious!”
Level tracks and “Boss Stages”
1-3 Stars
Defeating Chocolate
Always waiting for the right gems
Seeing levels ahead
Countdown timer/moves
Quest to accumulate more points and boosters
Helping a weird monster solve problems
Avoiding Loss
Fear of the chocolate encroaching your elements
Social Treasure - Lives
See friend progress
Unpredictable Gems
Random Combos
Constantly looking for better combos and planning boosters
Progress Bar
“X People saw your profile”
Recommendations
Endorsements
Your life. Your Job.
Accumulating more contacts
Social Treasure - Recommendations
Social Prodding - Endorsements
X People saw my profile
“You need a LinkedIn Account”
Finding that dream job you are passionate about
Better ways to “dress up” your profile and build reputation in communities
Points, Badges, Leaderboards?
Core Drive 2: Development & Accomplishment...
Nike Fuelband
Refreshing Content from updates of people in your network
Sunk Cost Tragedy from loss of profile and network built up
Fear-of-missing-out of new business opportunities
Danlging of potential new connections
Average Gamer 35 Years Old

68% Gamers over 18 Years Old

47% Gamers are Women

More Adult Women than Under 18 Male
Source: Entertainment Software Association (2012)
Full transcript