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Basic Typography

What is typography?

Daniel Jimbert

on 27 November 2014

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Transcript of Basic Typography

What is Typography?
Basic Concepts
Some are and wide, some are thin and narrow.
describes the vertical space between each line of type.
Tracking & Kerning
erning describes the space between characters.
Hierarchy and scale
-If all font was the same size, then it would be difficult to know which was the most important.
The Glossary
1. Bowl
2. Stem
3. Counter
4. Arm
5. Ligature
6. Terminal
7. Spine
8. Ascender
9. Apex
What is this Font?
1. Walt Disney
2. Star Wars
3. Coka-Cola
Typography is the style and appearance of printed matter.Typography is, quite simply, the art and technique of arranging type. It's central to the work and skills of a designer and is about much more than making the words easy to see. Typography is a combination of font, size, spacing, and color. It's like a combination of everything you see.

Choosing a Font
Their are lot of fonts to choose from. Just because you can choose any font, doesn't mean you should. You should test different fonts before choosing the right one. Typography makes the reader read, interesting the viewer, glancing and keeping the attention on aesthetic text.
Who Would Use Typography?
When and Why would you use Typography?
You would use typography for a title of a essay, movie, company or etc.
Typography is what your text is like, so each thing you use it for are very different. You use typography to make your title or heading look like what your topic is about. This is needed so that your heading looks nothing like your topic.
For example if you have a topic of football and you have a font thats fancy, that would make any sense.
Everyone in the whole world uses typography all the time. Business are the biggest, with different kinds of fonts to make there titles unique from every other company. Students use it with projects and presentations to make there things look professional.
When doing any type of presenting you use typography to make your presentation different so it stands out the way you want it to.
10. Serif
11. Ear
12. Descender
13. Crossbar
14. Finial
15. Ascender height
16. Cap height
17. X-height
18. Baseline
19. Descender line
a particular size,
weight and style of a typeface.
Font can mean a lot,
and we can use it to
express personality
a Typography/Font that express your own personality: happy, sad, shy...or a combination of it!!
1. DIN-A3 with abecedary letters
( only capitals )
2. PDF
( from a Word ) with inspirational fonts/types and why you like/dislike them.
Full transcript