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Sviatlana Filonava CV
Transcript of Sviatlana Filonava CV
with hands-on mentality
do I fit?
Delivering Big Ideas
with Big Impact
and attention to details
Head of Marketing Development BNLX
Regional Knowledge and Capabilities Development Manager
Head of Trade Marketing
is my background?
Master’s degree in Business Administration
am I fun to work with?
Inspire people to see things differently
senior commercial leader
10+ years’ experience in a blue-chip FMCG company
strong foundation of integrated marketing
exciting self & others
in corporate strategies
in management positions
learning & eager to develop new skills
Nov 2010 – Jan 2013
Apr 2010 – Oct 2010
Jul 2006 – March 2010
Delivering the strategy in 2009:
• volume growth is 60% vs 2008
• NTO went up by 70% vs 2008
• UOP went up by 37% vs 2008
Benchmark supplier status (Customer Satisfaction Measurement, Oracle, 2009)
Advocate, communicate and implement DSS strategy, supported by knowledge development for the region and regional training portfolio development in order to build Field Force sales capabilities in european markets.
Viadrina University (Germany)
& collecting vacations experiences
my yoga holiday (Oct 2011, Ko Samui, Thailand)
Belarus, Netherlands, Hungary, Thailand, Austria, Russia, United Arab Emirates, Andorra, Vietnam, Latvia, Great Britain, Czeck Republic, Maldives, Georgia, Romania, Belgium, Italy, Morocco, Armenia, France, Slovakia, Lebanon, Cambodia, Egypt, Portugal, Germany, Serbia, Kazakhstan, Switzerland, Malta, Oman, Scotland, Lithuania, Ukraine, Vatican, Moldova, Greece, Finland, Azerbaijan, Bulgaria, Luxemburg, Poland, Spain, Turkey, Albania.
Happily married, 2 children (15 and 5 y.o)
to navigate, use the right arrow to go forward....
... and use the left arrow to go backwards.
Driving growth agenda in BNLX with focus on Distribution and Awareness. Led BNLX strategic change initiative of marketing transformation and re-engineering of business processes.
Launch: Feb 2011
72% distribution in 6 weeks
70% awareness in 10 months
volumes +22% vs target
exit share > 1%
Head of Marketing Development, BNLX
Regional Capability Development Manager, Europe
Head of Trade Marketing, Belarus
part of Leadership Teams/ Top Team
driving own/ virtual teams
focused on talent development
engage and inspire
Digital Marketing (UK, 2013 - 2014)
Adding Shareholder Value with Brands (Netherlands, 2012)
Negotiation Skills (Belgium, 2011)
SQuARE Presentation skills (Ukraine, 2010)
Prince 2 Project Management (Russia, 2006)
International Strategic Marketing Program (UK, 2005)
Design and launch of Selling Excellence Program adopted globally:
handover to 24 European end-markets;
2 TtT workshops for Asia Pacific region;
1 TtT workshop for Central America and Caribbean;
2 webinars arranged for South Africa and Middle East.
2013 - present
P&L responsibility with direct impact on 20% Market Share. Developed and implemented Trade Marketing strategies (Route To Market, Shopper Marketing, Customer Management).
B2B brand experience event, 4000 retailers