Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Chester CAPSIM

No description
by

Chester CAPSIM

on 6 December 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Chester CAPSIM

Chester Staci Elliott
Joel Flores
Ceevan Sherman
Noam Steinhart Research & Development 6 year review Finance Mission Statement Maintaining a competitive advantage in all segments of the market by reducing costs in R&D, production, and material costs, allowing us to compete solely on price. Business Strategy Allowing products to drift through segments as market demands change. Broad Cost Leader- Life Cycle Focus Social Performance - Competitive salary
- 3rd highest productivity index
- Training vs. Recruiting Trends in Margin The Future... - Reposition Chili

- Launch New Product in High End Market Segment ? - Reduce R&D costs to create a competitive advantage

- Work with market demand shifts

- Release new product in High End segment every 2 years

- Total R& D costs: $11.73 M Chick Introduced Chilli Introduced Chilli Introduced Chick Introduced Initiated Pricing Strategies

- Cake: Traditional

- Cedar: Low End

- Cid: High End (reap Sales)

- Coat: Performance

- Cure: Size( reap Sales) Round 1
Marketing Most Successful Products

- Cake-1,831 units (Sold Out)

- Cedar-1,377 units( Sold out)

- Coat-423 units

Highest Contribution Margin

Launched a Chick Product

Sales Forecasts

Cumulative Profit
Goal: Increase Market Share/Survey Score

Compete on basis of price

Lowered Prices within expectations
- Cake: Traditional 14%-16%

- Cedar: Low End 17%-16%

- Cid: High End(Stocked Out)

- Coat: Performance :Decrease budget and price

- Cure: Size

- Chick: Performance: Increase Marketing Budget
Round 2
Marketing Goal: Increase Customer Awareness/Accessibility

2nd Highest Contribution Margin:42.1%

Actions:
- Increased Prices on Products we were doing well and Increase Budget
Cake
Cedar

- Increase/lower prices based on customer expectations/importance
Cid
Coat
Cure
Chick

- Develop Chili Product
Round 3
Marketing Round 4
Marketing Goal: Create a Competitive Advantage and Position Chili Correctly

Actions: Strategically Price according to drifts in segments

- Price Chili to do well

- Price other products below the market

- Reduced Variable Costs-labor, material

- Buy More capacity for Chili Next Round

Increase Sales Budget for every Product
Round 5
Marketing Goal: Increase Inventory Turnover

Actions:
- Following in the Lines of Customer Criteria

- Change marketing Budget based on Products drifting

Decreased our inventory substantially from last round

Stocked out in Cake, Coat, Cure

All Products were very accessible

All Products are drifting properly
- Priced Chili to do very well

Priced well based on customer expectations/competitors
Goal: Successful Launch of Chili

- Sell as much as we can

Actions:

- Kept prices the same overall accept Chili

- Increased Sales Forecasts

- Increased Promo Budget

- Left Sales Budget the same

- Price Chili lower within customer expectations

- Could not follow original pricing strategy
Round 6
Marketing Emergency Loan Take-Aways
Full transcript