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Transcript of Jalapeño Restaurant
12:00 P.M. to 10:00 P.M.
12:00 P.M. to 12:00 A.M.
Design: unique Mexican dining experience
Each ingredient would be laid out in front of you
Location: the South West area of Montreal, in the Little Burgundy neighborhood
Employees: 6 part-time cooks and 8 part-time cashiers; preferably, native Mexicans chefs in our kitchen
The hours of operation will be Sunday -Thursday from 12:00 P.M. to 10:00 P.M. and Friday -Saturday from 12:00 P.M. to 12:00 A.M.
Reliable suppliers and alternative suppliers
Consumer friendly menu
Interactive social networking sites
Lack of brand recognition
Limited Income sources
Do not serve variety of foods
Word of mouth from family and relatives
High demand of a variety of dishes from consumers
Culture diversity in the city
Competition against main players in the industry
Fluctuation in the economy
Potential “ramp-up” struggles
Jalapeño Mexican Restaurant
Blending of Native and European cultures, and to a lesser extent, African and Asian culture
Montreal is a multicultural city
Main Mexican dishes are burritos, burrito bowls, crispy and soft tacos, salads, chips and guacamole
Spices: chili powder and chipotle, a smoked-dried jalapeño pepper
Support family farmers
Family farms are slowly disappearing
They take great care to respect their farmland
Advantages : reduce food miles, support rural economies, and ensure fresh, great-tasting seasonal products
6 part-time cooks
8 part-time cashiers
Native Mexicans chefs
South-West area of Montreal
In the Little Burgundy neighborhood
Mexican food has been generally perceived as an unhealthy choice.
Serving the best food with great nutrition and value. The main Mexican dishes are burritos, burrito bowls, crispy and soft tacos, salads, chips and guacamole. Hiring Native Mexican chefs to serve a really Mexican taste
The target market is starting from 5 years to 54 years old. That is around 1,112,000 people in Montreal and around 26,000 are Mexican Canadian in Quebec.
The main competitor is Tres Amigos. Jalapeno is more like a fast food restaurant that serves nutritious food.
Native Chefs to give the tight Mexican Taste and owners with business background.
After a year, we expect to have a net income of $259,660.00 and a gross profit of 37.47%
For the first month, we are aiming to have a net income of $2,550 with 2.55% gross profit in sales.
Prices vary from
$15 to $20 for combo