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Art World Presentation
Transcript of Art World Presentation
Alternative distribution methods
> Digital downloads
> Streaming music
Who Are They?
The "Big Three" labels today are:
What Is A
Record labels must continue to evolve to meet the needs of the artists & the market
A record label is a brand and/or trademark
Record labels are not necessarily companies
They are primarily used to market music but sometimes also do publishing, production, distribution, legal work, talent scouting, and management for music and related media
What's In A Label?
The evolution of music marketing
Sony Music Entertainment
Warner Music Group
> Music videos
> Related media
Independent music is on the rise
Record deals are becoming more flexible for artists
Independent artists may become widely successful without a label
Independent music will likely make up nearly half of the music market in the next 5-8 years
The music industry will become increasingly diverse as it incorporates other forms of media
Universal Music Group