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Econ Naturalist Introduction

Cost Benefit
by

Mike Javanmard

on 31 December 2011

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Transcript of Econ Naturalist Introduction

The Narrative approach Main point Cost Benefit Principle The Economic Naturalist Economic Naturalist by Robert Frank
Pages 1, 2, 9, 10, 11 (cc) photo by Metro Centric on Flickr (cc) photo by Franco Folini on Flickr (cc) photo by jimmyharris on Flickr (cc) photo by Metro Centric on Flickr Human beings have predisposition to turn things into stories Try to make sense of their experiences and as a basis for further reflection if a detail is missed in the story then that detail is not studied any further Why do brides spend much money on wedding dresses they will never wear again, while grooms often rent cheap tuxedos even though they will have many future occasions that call for one? Blind people do not drive, so why do drive up ATM have Braille dots? You are about to buy a $20 alarm clock at the store next door, the same clock is available for $10 downtown. Do you go to downtown and get the clock for $10? Or do you buy it nearby at the store next door? Economics is all about cost-benefits Do IT! if Cost < Benefit Stop IT! if Cost > Benfit Source page 9 of the book You are about to buy a $2510 Laptop at the store next door, the same clock is available for $2500 downtown. Do you go to downtown and get the laptop for $2500? Or do you buy it nearby at the store next door? You have two business trips coming up and one discount coupon. You can save either $90 on your $200 trip to Chicago or $100 on your $2000 trip to Tokyo. For which trip should you use your coupon? And only by using this idea outside of the classroom will you learn it! Huh? It is $10 either way? so be on the lookout for everyday Enigmas!
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