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BEER!

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by

han kim

on 11 April 2014

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Transcript of BEER!

MARKETING
BEER! BEER! Beer!
This presentation will explore
the beer industry in australia
THANKS FOR LISTENING...
LET'S DRINK BEER :)
... Responsibly?
DISTRIBUTION
the LAW
marketing segments
why do we drink beer?
beer types in the market
International Beer
Australian Premium Beer
Craft Beer
Cider
Full Strength Beer
Mid Strength Beer
Low Carb Beer,
and Light Beer
Lager
Ale
Pale Ale
Wheat Beer
Pilsner
Ginger Beer
Stout
Market Share
How beer is made
geographic

psychographic
demographic
behavioural
advertising
sponsorship
History
club
bar
bottleshop
awareness campaigns
legal drinking age
one punch law
alcohol abuse

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