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Cassidy Meyer

on 29 October 2015

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Transcript of Facebook


How Facebook Markets
As a leader in social media, Facebook's approach to their market is much different than most.
Operational Information
Facebook has over 1.35 billion users who have made over 1 trillion posts.
The way the company operates has been successful in drawing 1/7 of the population of the entire world to use their services.
Company Background
Mark Zuckerberg founded Facebook while studying psychology as a sophomore at Harvard University.
Peter Theil was Facebook's first private investor, investing $500,000 in exchange for 10.2%.
The company's original name was "The Facebook" but dropped 'the' shortly after.
The site was originally geared towards college students but in 2006 it expanded to high schools around America and later spread worldwide and allowed for anyone with a registered email address to sign up.
Universities in Boston were the first to get a glimpse of Facebook. Ivy league students followed, and it later expanded worldwide.
Instantly after the site was launched in 2004, Harvard seniors sued Zuckerberg for allegedly stealing the idea from them.
As of December 2014, 745 million people accessed Facebook from their mobile devices and.
Facebook's current market value is $245 billion.
Facebook generated $12.47 billion in sales in 2014 (a rise of 58% year on year).
Organizational Stucture
Lead by Mark Zuckerberg (Founder, CEO, Chariman)
Word of Mouth: Harvard students --> Worldwide
Controlled Growth
Young, Savvy Market --> Students made it successful initially
Businesses rely on Facebook to reach markets
Facebook is now a community outlet and a staple in today's society
Organizational Culture
Open, interactive working enviornments in over 50 locations with over 10,500 employees.
Pertinent Details
Quick Facts
also lead by Sandra Sandberg (COO), David Wehner (CFO), Mike Schroepfer (CTO), Chris Cox (CPO), Board of Directors, Committees (including Audit, Governance, and Compensation)
Each person in their organizaitonal structure has specific responsibilites and tasks that they are assigned, in order to maintain the company's speedy growth and necessary creativity that is demanded and expected by Facebook's over 1 billion users worldwide
“Company Info | Facebook Newsroom." Facebook Newsroom. N.p., n.d. Web. 15 Oct. 2015.

"News: Facebook Inc (FB.O)." Facebook Inc Latest Company News. Web. 20 Oct. 2015.

Tuesday, Facebook's Stock Rose 3%, and Hit at an All-time High. And the Company Is Now worth
More than Walmart. "Facebook Now worth More than Walmart." CNNMoney. Cable News
Network, Web. 20 Oct. 2015.

Carlson, Nicholas. "At Last -- The Full Story Of How Facebook Was Founded." Business Insider.
Business Insider, Inc, 05 Mar. 2010. Web. 20 Oct. 2015.

"A Beginner's Guide to Using Facebook." About.com Tech. N.p., n.d. Web. 20 Oct. 2015. <http://personalweb.about.com/od/howtofacebook/ss/Learn-Facebook-tutorial.htm#step1>.
“Company Info | Facebook Newsroom." Facebook Newsroom. Web. 15 Oct. 2015.

Marshall, Jack. "Facebook's New Ad Effort Focuses on Emerging Markets." WSJ. Dow Jones & Company, 2 July 2014. Web. 19 Oct. 2015.

"242. Facebook." Fortune.com. Fortune 500, n.d. Web. 20 Oct. 2015. <http://fortune.com/fortune500/facebook-242/>.

"Facebook 2014 Annual Report." Facbook.com. Facebook, n.d. Web. 20 Oct. 2015. <https://materials.proxyvote.com/Approved/30303M/20150413/AR_245461/#/8/>.
"Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them."
(“Company Info | Facebook Newsroom.")
Facebook’s highly centralized organizational structure around their extraordinary leadership team, developed their organizational culture fueled off of speedy changes and creativity...
Distinct effort to maintain a flexible and interactive environment
"Facebook is defined by our hacker culture - an environment that rewards creative problem solving and rapid decision making. We encourage people to be bold. Our open culture keeps everyone informed and allows people to move around and solve the problems they care about most. We work in small teams and move fast to develop new products, constantly iterating and improving... "
(“Company Info | Facebook Newsroom”)
If Facebook was a country, it'd be the 3rd largest on the planet
1.49 billion monthly active users as of
June 30, 2015
Mark Zuckerberg's (CEO) Net Worth is over $41 billion
almost 1 in 7 people on earth use
Facebook has over a billion users
-Facebook generated more
than $12B in revenue last year

-It is ranked as the #242 Fortune 500 company

- around 10000 employees
-Naturally, many companies
want to advertise on Facebook

-Facebook targets advertisements
to certain demographics

-Different ads depending on interests
"Facebook 2014 Annual Report." Facbook.com. Facebook, n.d. Web. 20 Oct. 2015. <https://materials.proxyvote.com/Approved/30303M/20150413/AR_245461/#/8/>.

"242. Facebook." Fortune.com. Fortune 500, n.d. Web. 20 Oct. 2015. <http://fortune.com/fortune500/facebook-242/>.
-Facebook owns other apps and services

-Instagram, Whatsapp
-Facebook is philanthropic

-Donate button
-Facebook helps aspiring programmers

-Provides a means of improving and expanding programs
"Facebook 2014 Annual Report." Facbook.com. Facebook, n.d. Web. 20 Oct. 2015. <https://materials.proxyvote.com/Approved/30303M/20150413/AR_245461/#/8/>.

-Facebook is a huge company, with lots of money

-The future is bright

-Constantly innovating and expanding on projects
Facebook’s highly centralized organizational structure lead by their extraordinary leadership team, developed their organizational culture that is fueled off of speedy changes and creativity.
Facebook details the struggles and rewards of entrepreneurship. Entrepreneurs can be any age, Mark Zuckerberg was in college while founding Facebook.
Young business professionals should be determined and persistent when undertaking a new company.
Entrepreneurs need to figure out early on the financing and ownership of the developing company.
Facebook is one of the largest social networks with 1.5 billion users worldwide.
Facebook is proof how an idea can take off and become an overnight success, thanks to word of mouth.
Facebook is a place where companies want to market their very own products
Creating your profile
Making "friends"
Sharing your info
Liking pages
News Feed
Introduction (Facebook's Goal)
Company Background
Organizational Information
Operational Information
Quick Facts
Works Cited
Full transcript