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The Road to Contact Better Data

How Social123 Can Help You
by

Megan Yee

on 15 June 2016

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Transcript of The Road to Contact Better Data

Let's Talk About
YOU
!
Main initiatives?
Data challenges?
Number of contacts in your system?
What portion of your contact list is dirty data?
Which CRM/MAP/ESP do you use?
Who is your ideal buyer?
Data Correction and Enrichment
Contact data expires quickly
Transient Workforce
Erodes campaign performance
Your existing data will never expire again!
According to Hubspot,
25% of contact lists expire annually
Gaps and whitespace of your database filled in
Social123 appends
40+ fields of rich data
Corporate Technology Intelligence
Imagine being able to
Search for a title, company, or location
AND
the types of technologies they use

Social123 can tell you
who uses both front end and back end software
Who utilizes complementary software?
Who uses competitive software?
Targeted Leads
Proprietary search engine accesses over
270 million global B2B contacts
using custom search criteria, plus types of technologies companies use, and other proprietary fields.
Most comprehensive set of company employees offered through the Social123 database
Next Steps
Questions for me?
Why Social123?
Data Correction and Enrichment
Surprisingly
Different
Professional data
Self-sourced, self-reported and refreshed continuously
Fast
Built as a search engine, not a database
Process millions of records in minutes, not days
Built for Business
Truly Data as a Service (DaaS)
Automated vs Manual
You control the process
View results in real-time
Hassle-free
Corporate Technology Intelligence
The Road to Smarter Contact Data
Better Marketing With
The Best at Correcting and Enriching Data
Clean Data.
Always
.
How Customers Use Our Contact Data
Proprietary email validation software ensures accuracy and deliverability

40+ additional fields
of firmographic and characteristic data like skills, group affiliations, titles, education, location, etc

Data is
socially-sourced and self-reported
so it provides the most accurate insight for targeted campaigns
Data is constantly gathered, indexed, normalized, and refreshed...guaranteeing the
most accurate and up-to-date contact database
Thousands of algorithms to ensure the ability to capture real-time updates thereby creating the
golden contact record
LET'S SEE IT IN ACTION!
Ad Targeting
Lead Gen
http://app.social123.com/ui/signin
Event Marketing
Account Based Marketing
Email Marketing
Personalization and Micro-Segmentation
Real-Time Contact Data
All searches and appends are done in
real-time
Ongoing data assurance
addresses challenges of transient job market/data erosion
Fosters speed of campaign execution with
improved performance
Targeted Lead Generation
Real-Time Contact Data
Ongoing Data Management Starts
HERE
THANK YOU!
Social123
2000 Powers Ferry Road SE, Suite 650
Marietta, GA 30067

(888) 530-6723
Sales@Social123.com

@Social123
But before we begin...
Marketo Integration
Eloqua Integration
Find new new targeted leads and push them seamlessly into Marketo -
no more import/export hassle
Correct expired contact records and layer on rich social data fields
directly inside your Marketo instance
Create micro-segments in real-time
Integration setup takes a matter of seconds
Find new new targeted leads and push them seamlessly into Oracle Eloqua -
no more import/export hassle
Correct expired contact records and layer on rich social data fields
directly from the campaign canvas
Create micro-segments in real-time
Integration setup takes a matter of seconds
Full transcript