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Graphic Design for the Non-Designer

Explore the basics of design and discover how easy it is to put your best foot forward in the increasingly visual world wide web
by

Amy Alexander

on 10 October 2012

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Transcript of Graphic Design for the Non-Designer

REQUIRE A PORTFOLIO

Ensure that the designer has experience completing a project comparable to your needs.

Discuss areas of skill and expetise. Are they proficient in Adobe Design products, such as InDesign?

Ask what program is their main 'work horse.' If they design print layout (e.g. business cards, brochure, postcards, catalogs...) and they are using an Adobe program other than InDesign for overall layout, they may not have the skill set you are looking for. Photoshop and Illustrator are not layout programs.

Choose a more compelling or complex design from their portfolio and do some digging. Ask:
How did you contribute to this piece?
What was your reasoning for choosing these colors? These fonts? etc.
How long did the project take?

Inquire if a project has ever been late due to their own lack of skill or attention to detail.

Ask about their processes. Will they provide 2-3 original concepts? Will they allow for several proofs before the project is finalized?

Assuming you are looking for a print designer, be sure they have worked with local printers, one-on-one, and understand the basics for designing a layout that will print well. They should understand that not all printers will produce a high-quality product.

Remember that every designer has a style and signature. While they should have the ability to create the tone each client is looking for, if the overall design and styles they have shown do not match your personality or identity, you are not likely to be happy with what they design for your project. http://tinyurl.com/8gadsk6 http://tinyurl.com/9oub92g http://tinyurl.com/8gadsk6 http://tinyurl.com/9oub92g http://pinterest.com/adalex/adding/ - - - - PIXLR.COM FOTOFLEXER.COM http://pixlr.com/ http://fotoflexer.com/ WIKIHOW FOR PIXLR http://www.wikihow.com/Use-the-Pixlr-Online-Image-Editor RE-CREATE TRENDS http://www.handmadeology.com/your-cheat-sheet-for-re-creating-the-hottest-graphic-design-trends/ QUESTIONS? reinvitaiton.squarespace.com smallbusiness.chron.com JUST 3 COLOR THEORY, FONT
ANATOMY, DESIGN
ELEMENTS, AND MORE... http://reinvitation.squarespace.com/re/2012/9/27/cheat-sheets-a-plenty.html millsadesign@gmail.com
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