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Marketing and Advertising Strategy - CHANEL

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by

Léa Vaxelaire

on 18 February 2016

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Transcript of Marketing and Advertising Strategy - CHANEL

Advertising & Marketing Strategy
How did evolve the advertising of Chanel most iconic product?
Brand Image
Visual identity


Communication codes of a luxury brand


Elegant but impertinent
Advertising positioning
International celebrities image influencing the opinion
CHANEL N°5
Lithography made by Andy Warhol in 1985.
High-quality media only
Elle,
Vogue ...
Léa, Rosanna & Vaïana
Marketing Mix
TARGET : Sophisticated people who can afford luxury, but not necessarily "on-trend" people. Men and women of 30-40 years old in majority.
“What do I wear in bed?
Chanel No. 5, of course”
Marilyn Monroe
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