Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Marketing and Advertising Strategy - CHANEL

No description

Léa Vaxelaire

on 18 February 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Marketing and Advertising Strategy - CHANEL

Advertising & Marketing Strategy
How did evolve the advertising of Chanel most iconic product?
Brand Image
Visual identity

Communication codes of a luxury brand

Elegant but impertinent
Advertising positioning
International celebrities image influencing the opinion
Lithography made by Andy Warhol in 1985.
High-quality media only
Vogue ...
Léa, Rosanna & Vaïana
Marketing Mix
TARGET : Sophisticated people who can afford luxury, but not necessarily "on-trend" people. Men and women of 30-40 years old in majority.
“What do I wear in bed?
Chanel No. 5, of course”
Marilyn Monroe
Full transcript