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Scotland's Games Industry - A Rapid-Fire Intro

A blisteringly fast, high level introduction to the games industry in Scotland
by

Brian Baglow

on 18 September 2014

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Transcript of Scotland's Games Industry - A Rapid-Fire Intro

The Games Industry In
Scotland. An Introduction...

A Brief History
89 Developers
in 1997
114,000,000 Copies
GTA IV sold
6M
Copies
making
$500 M
...
...In the first week
Development cost:
$170M
Has already sold more copies than GTA IV has in its lifetime
Highest rated game on MetaCritic (98%)
88?
Elgin (x2)
East Kilbride
Dunblane
Aberdeen
Fortrose
Elgin
Dunfermline
Dalgety Bay
7/10 Paid Apps = Games
Discoverability
Customer Acquisition
Business Models
33 Non-Development Companies...
Technology
Community
Finance
Writers
Audio
Animation
Motion Capture
Etc...
4 x Universities
(Abertay, Napier,
GCal & UWS)
6 x Colleges
(Producing HNC/HNDs)
Look Who's Here To Help...

Abertay Prototype Fund
AmbITion
Arts & Business Scotland
BAFTA In Scotland
Business Club Scotland
Centre For The Moving Image
Creative Clyde
Creative Culture Scotland
Creative Edinburgh
Creative Loop
Creative Scotland
Cross-Party Group On Videogames Technology

Cultural Enterprise Office
Culture Sparks
EDGE Fund
Entrepreneurial Spark
Girl Geek Scotland
IdeaScotland
International Game Developers Association
Interactive Scotland

Interactive Tayside
Institute For The Creative Industries
MEDIA Antenna
NESTA
New Media Scotland
Scottish Chambers Of Commerce
Scotland IS
Scottish Development International
Scottish Enterprise
Scottish Women In Games
Sync
TIGA
UKIE

Abertay Prototype Fund
AmbITion
Arts & Business Scotland
BAFTA In Scotland
Business Club Scotland
Centre For The Moving Image
Creative Clyde
Creative Culture Scotland
Creative Edinburgh
Creative Loop
Creative Scotland
Cross-Party Group On Videogames Technology
Cultural Enterprise Office
Culture Sparks
EDGE Fund
Entrepreneurial Spark
Girl Geek Scotland
IdeaScotland
International Game Developers Association
Interactive Scotland
Interactive Tayside
Institute For The Creative Industries
MEDIA Antenna
NESTA
New Media Scotland
Scottish Chambers Of Commerce
Scotland IS
Scottish Development International
Scottish Enterprise
Scottish Women In Games
Sync
TIGA
UKIE

Scottish Games Network
www.scottishgames.net
If anyone can make games?
How can we help everyone
make games?
Successfully
Culturally
Long-Term
Brian Baglow
@flackboy / @scottishgames
www.scottishgames.net
First...
In the early 1990s, there were six companies with around 30-100 people each...
Mostly for
'home computers'...
Or Games Consoles...
Which
were sold
on disks,
in shops!
It was an expensive business, developers required a great deal of funding...
Which was mostly provided by large video games publishers...
As technology advanced, budgets got bigger, consumer expectations increased and developers HAD to work with publishers to fund their new games...
Which could cause problems if the publisher withheld payment, or ran into financial problems...
...this led to many developers closing their doors
Then in 2008 Apple disrupted the entire market...
...followed by a well known social network
Suddenly games were no longer confined to 'games machines' but could be played almost anywhere.
Which meant that MILLIONS of new players, who had never before picked up a joystick, could now try a new generation of simpler, more accessible (and cheaper) games...
So, what does this mean for Scotland?
From the original 6 studios, we now have
You may have heard of these guys...
Grand Theft Auto has been developed in Scotland since day one...
It's done 'quite well' Total global sales to date =
The last game released,
The new game, GTA V was released in September 2013
What about the other
They're not ALL in Dundee...
Everywhere else =
And the VAST MAJORITY are working on digital ONLY platforms
It's easy to see why. The Apple App Store alone
has had almost 50 BILLION downloads in 5 x years
If you look at those 5 Billion apps, you'll see that in the top 10...
But developers still have a number of SERIOUS issues facing them, including...
It's hard to get discovered with 1.2M other apps out there...
Development isn't the only activity going on
We have
...producing games graduates
And
Scotland created the incredible, awe-inspiring
Which is UNIQUE
in terms of creating
and supporting new
talent...
For the games sector
it's like the World Cup
meets the Olympics
...every year
BAFTA even created a BRAND NEW AWARD for teams winning Dare to be Digital. Which says a LOT...
And games are getting easier to create...
Scotland now has THREE companies creating platforms which allow games to be created without having to learn advanced programming skills...
For kids as young as twelve...
Content is no longer scarce...
Scotland's not short of support...
There are a LOT of organisations
in Scotland. Public sector and otherwise
From commercial and cultural organisations
to funding and advocacy groups...
Just finding out who's out there and
what they do
can be challenging...
Here's the list in full. All of the organisations do great work, but there's no real strategy for this 'games' thing. Even the industry doesn't know what the next five years will bring...



...yet

Thank you. Brian Baglow...
And how come you haven't heard
ANY
of this before?
But we're working on it
(Well, who has there been to talk to...?)
(and commercially)
(In a very rapidly evolving marketplace)
...and growing!
GTAV has broken
SEVEN
world records...
Best-selling videogame in 24 hours
Best-selling videogame in 24 hours (11.21M units)
Fastest entertainment property to gross $1Bn (3 x days)
Fastest videogame to gross $1 billion
Highest grossing videogame in 24 hours
Highest revenue generated by an entertainment product in 24 hours ($815.7 million)
Most viewed trailer for an action-adventure videogame
It's proudly (and defiantly) Scottish...
(Rockstar's Edinburgh HQ)
Innovatively
Because we can do things NO
other sector can even believe...
Collaboratively
We WANT to work with film, TV, music, literature, performing arts, visual arts...
Full transcript