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Product Life Cycle of Mascara

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Alicia Watson

on 8 April 2015

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Transcript of Product Life Cycle of Mascara

Mascara is a popular cosmetic product that is used to enhance the length and thickness of eyelashes.
Raise and Extract
*All mascaras contain inorganic pigments which is responsible for its color
-The most common pigment used is Carbon black
*Common mascaras are an emulsion of oils, waxes, and water.
*Some mascaras contain alcohol
*There are two main types of mascara currently manufactured:
-lotion base

Lotion Base
*With water
*Manufactured by emulsion method
*Waxes and emulsifiers are blended and heated, pigments are added and the mixture is combined with the creamy base

Extra, Extra !
*Iron oxides create brown colors

*Beeswax, carnauba wax, and paraffin is often used.

*Oils may be mineral oil, lanolin, linseed oil, castor oil, oil of turpentine, eucalyptus oil, and even sesame oil.
Manufacture of Anhydrous Method
*Ingredients are mixed in tanks or kettles.
*The ingredients are first carefully measured and weighed.
*A worker then empties them into makeup tubes
Product Life Cycle: Mascara
By: Alicia D. Watson*
Anhydrous Method
*Contains no water
*All ingredients blended together in a tank, then heated.
Manufacture by Emulsion Method
*Results in a semi-solid base
*Waxes and lotion base are combined in a very high speed mixer
*The ingredients are mixed without incorporating any air or evaporation
*The oils and waxes are broken down into very small beads
*The mixing continues until the mixture reaches room temperature
*After the mascara solution has reached proper state, it is then transferred to a tote bin
*The tote bin is then rolled to the filling area and the solution is emptied into a hopper on a filling machine
*The filling machine pumps solution into a glass or plastic mascara bottle
*The bottles are usually capped by hand
*After being tested they are ready for distribution
Use & Dispose
*Mascara is applied by brushing the product on the eyes with a brush provided in its tube
*Proper use of mascara includes disposal of tube and brush after three months

Disposing of Mascara. . .
*The best thing to do with your old cosmetics and their containers is to recycle

*Companies such as Origins, M.A.C. , & Aveda encourage customers to bring back their empty containers sometimes in exchange for free gifts!
Sources c:
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