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Idea road map

Field marketing
by

on 15 August 2013

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Transcript of Idea road map

The Plan
Start
Goal
BJ's Branding
Why is Field Marketing important?
Increases awareness of brand within a specific market demographic
BJ's Values
To be the very definition of "WOW" for the casual dining experience
To create and keep fanatical fans of BJ's concept and brand
To use the 7 C's of living our vision and mission
Bridge to A New Market:
Focus:
Children and family
4 for $40 meals
"Family&Me" Promotion
KidsLink program provides children with rewards
Idea #1
Connecting with the Community
Second Saturdays
First Fridays
Vegas StrEATs
"Vegas StrEATS is a street food and culture festival hosted every Second Saturday in Downtown Las Vegas, showcasing the valley’s hottest local food trucks, artists, musicians, & fashion. "
First Friday
Held in heart of Las Vegas Arts District of Downtown Las Vegas
Great opportunity for team members to volunteer by handing out food samples, take out menus, or coupons
Create rapport with the community
Keep them coming back!
BJ's at Las Vegas
local events!
Idea #2
Community Outreach
Quarterly
Rewarding The Team
Guests mention the team member
Counts taken on most references made
Team Member is Rewarded
Team member with most references will receive a reward
Team Members invite their friends
Offer Discounts & Coupons
IDEA #3
Rewarding The Team
These Field Marketing Ideas will increase sales for Southern Nevada Restaurants:
#1: Bridge to a new market
"Family & Me" Promotion
#3 Team Member
Guest Referral Program
Competitive and Fun rewards program
#2 Connecting with the Community
Las Vegas Local Events!
Increased Field Marketing
Children play an important role for family dining choices
Focusing on their needs will foster overall growth in sales
A "Family&Me" promo introduces a way for parents to be rewarded for dining with their children
Ex #1: Purchase Adult entree and receive Kid's Pizookie free
Ex #2: Purchase kids meal, receive free side salad
When it comes to dining in for families, we want to be the first choice!
Promotion can include:

1 Large Pizza
1 Pizookie
1 Large Salad
BJ's Can host a food table and present:
Food & Beer Samples
coupons/Discounts
Promote BJ's Brand
Enables a growth of loyal guests

Increases local sales
"Held the First Friday of every month, Young and established local artists display and sell their work. Food trucks galore, Interactive KidZone, GreenZone, Music stages and live bands. It is an event that showcases the community coming together"
More Opportunity to Brand BJ's Restaraunts:
In order to have a strong presence within the community, BJ's will take part in some of the following events:

Little league games
5k walks
City Parades
sporting events
Park Events
Organization fundraisers at BJ's restaraunts
Word of mouth marketing effective by attracting our team member's friends and family:
Incentives for being refered by team members
Ex: $5 off coupons, Free Pizookie, Half price Large Pizza, Etc.
No limit to number of references made by team members
New Contest held every month or quarter, and this cycle starts over
This creates a competitive and fun environment for our Team Members
Helps Increase Revenue among restaraunts
4 for $40 Deals
Focus on Family and Children:
Las Vegas StrEATS
First Friday
Community Outreach
Team member invites their friends
Guests mention the team member
Team member is rewarded
THE
PLAN
Increased Brand Exposure

Increased Sales

Increased Team Unity
Field Marketing will encompass the BJ's values to assure brand awareness:
Full transcript