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Recursos argumentativos en la publicidad:

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Transcript of Recursos argumentativos en la publicidad:

Recursos argumentativos en la publicidad:
Estereotipos: Clasificación
ÉTNICO:
ETARIO:
Uso de color:
Tipos de argumentos:
Lógico- racionales

Emotivo-afectivos
Uso de cifras y datos:
SEXISTA:
Otros recursos publicitarios:
Estereotipos:
"Representaciones simplificadas de grupos de personas"
* Sensación de lo "ya conocido"
*La publicidad no solo los utiliza sino que en gran medida los crea.
- SOCIAL:

- USO DE ESLOGAN:
Full transcript