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Teliasonera

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by

Muhammad Sohaib Tariq

on 26 October 2013

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Transcript of Teliasonera

-A Nordic Investor In Eurasia
Telecom Industry in eurasia
Teliasonera resource-based Framework
Course Instructor
Suma Athreye

Group Members
Dana Sarikbay
Piedad Rodriguez
Muhammad Sohaib Tariq
Yadi Fan

International strength combined with local excellence is what makes us truly unique

Swedish – Finnnish Company
Merger of Telia of Sweden & Sonera of finland

First one to introduce 4G Network & 3G on Mount Everest
Fifth Largest telecom operator in Europe
182.1 million customers
On May 2011, telesonera united themselves under one common symbol and identity.

Threat of substitutes(Low)

Expensive alternatives
High cost of switching
New technology

Threat of Entrants (High)

FDI
Potential market

Bargaining Power of buyers(Rising)

Larger younger population

Bargaining power of suppliers(High)

High switching cost

Rivalry(high)

Similar product offerings
Price differentiation

Eurasian Competitors
Uzdonrobita (Uzbekistan)
Voxtel (Moldova)
MTS & VimpleCom (Russia)
Nepal telecom (Nepal)

Capabilities
Tangible
Infrastructure (better quality of network coverage)
Financially strong

Resources
Intangible
Deep customer understanding

Good relationship with government

Technical know-how
Managerial capability

Value

Strategic Alliances (financial / experience)

Rarity
Launching technologies
Better quality network

Organizational
Creating of jobs for locals
One Brand image (Branding Strategy)
Differences
Challenges
Strategies
Weak institutions
&
Economy
Increasing investment
Political & security crisis
Union strikes
Terrorist attacks

Utilization of business & government ties
Alliances and acquisition
Generating employment opportunity
Differences
Challenges
Strategies
Lower mobile network
penetration

Both opportunities &
challenges for technology
companies
Branding strategy
Differences
Challenges
Strategies
Younger
&
larger population
High technology required
Different purchase standard-based service required
Offering world class technology
“We are one of Europe’s leading operators with international strength and reach. At the same time, we have strong local brands and operate very close to our costumers on each market. Therefore, it is natural to keep the name of strong local brands but adding a unifying visual brand symbol”
Lars Nyberg, CEO ans president of TeliaSonera

Thank You

& Questions!
Full transcript