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Audience Responce and Behaviour
Transcript of Audience Responce and Behaviour
How products are consumed.
How active or inactive their consumption is.
Audience Response and Behaviour. (UNIT 6-LO3)
What is this?
Hypodermic Needle Model.
What is this?
Uses and Gratifications theory.
Suggests that EVERY text has a meaning, however this meaning is hidden.
How do you extract meaning from texts?
This is the effect the media have on audiences. This mainly concerns the safeguarding of vulnerable members of society. eg. children.
Consumers may be influenced by what they consume.
Assumes audience cannot separate right from wrong and may act out the content.
Sexually explicit or violent content.
An extremely powerful tool.
Aims to persuade us to consume products to make our lives better.
Are people likely to be pressured into buying products? If yes, who?
- is this
consumption and the audiences ability to decode the texts and make our own choices.
Some believe that audiences should be protected, and the best way to do this is to censor texts, removing the choice of the consumer.
The producer encodes a product with a message that is directly recieved without question.
Think of texts that would be considered to use the Hypodermic needle model.
The audience questions and analyses texts rather than just consuming and accepting.
Think of text that would be considered to use this theory.
-This is how we
- Disagrees/rejects the message in the text.
-"Agrees" with the text, but depends on the readers experience/opinions.
-Fully accepts the message, often having similar opinions
-Involved in forming the text. eg. Voting on shows.
-Modern tech allows us to further understand differing opinions/cultures.
- Fans having an active influence on production.
What do you feel about the concept of active and passive audiences?
How often do you actively read texts?
Positives and negatives of censorship?
- Are there alternatives?
Are there any alternatives that already exist?