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LEGO

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by

Julia R.

on 17 February 2015

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Transcript of LEGO

- LEGO Factory
- LEGO Kid's Inner Circle
- LEGO Certified Professionals
- LEGO Ambassadors
2004
2006
2010
2002
2008
LEGO: Strategi ændring
2003 - 2004 : Krise
2003 : -26% netto omsætning
2004 : Reaktion
2005 : Succes
Allerede i 2005
2000
2001 - 2002 : Succes
Gode regnskabsår
2008: Opgang trods finanskrise
Outsourcing -> Insourcing
Velkommen
LEGO: Stakeholder - ledelses strategi




PR afdelingen af Lego

Lisa (CMO; Kähler)
Cherelle (Product Development; Toys'R'Us)
Julia (Business Developer; ECCO)



Brand extension
Op til 1,7 milliarder kr. underskud
3-punktsplanen
Jørgen Vig Knudstorp
Back to Basics
Flere projekter
Full transcript