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IT Presentation ; E-Commerce

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Draeco Loh

on 30 December 2013

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Transcript of IT Presentation ; E-Commerce

E-commerce & Social Networking
- E-Commerce is a shorter term for Electronic Commerce.

A trading platform for businesses and consumers.

Efficient and accurate
What is E-Commerce?
Business to Consumers (B2C)
Examples: Dell, Apple, Airlines, Gmarket

Business to Business (B2B)
Examples: Alibaba

Consumers to Consumers (C2C)
Examples: eBay
3 types of e-commerce
Example: DELL
- First company to introduce customization & personalization
- Focuses mainly on Customers Relationship Management. (CRM)
E-Commerce Supply Chain
With the supply chain implementation,
it allows the business an opportunity
to achieve:
- Increased revenue
- Decreased costs
- Improved customers satisfactions
- Inventory reduction across supply
Benefits of Supply Chain
- Flexibility with efficiency & less time consuming
- Reduced manpower costs, paper work, errors in keying data & post costs
- Improved relationships with trading partners
- Locking customers
- New markets
Pros About E-Commerce
- A single website that offers many products & services at 1 location.
- Manufacturing, repair & operation (MRO)
Electronic Retailing (e-tailing):
- A B2C method
- Using electronic storefronts, electronic catalogs & shopping cart model. Example: Walmart
E-Commerce Applications
Social Networking
Demand planning
Supply Planning
Assembling of products & services
Processing of orders
Social networking is the practice of expanding the number of one's business and/or social contacts by making connections through individuals.
Examples: Facebook, YouTube, MySpace, Friendster, ICQ
What is Social Networking??
- viruses, spam/propaganda mail,
inaccurate information about themselves.

Dangers of stolen content
- photo morphing.

Invasion of privacy!
- Your boss/colleagues/friends may
see what you complain.
- Keep in contact/reconnect with
people you have lost contact with.
Example: Facebook

- Connect with people who share
interests with you. Example: Lookbook.nu, flickr

- Free & effective marketing tool for both businesses & individuals
How is social networking important? Why?
Micro level
Begins with an individual or a small group of people
Meso level
Begins with tracing interpersonal interactions in a population between micro and macro levels
Macro level
Begins with global population
Levels of analysis
1. Display advertising.
- Online advertisements tailored for specific audience
- Over 20% of display ad impressions on social media sites.

2. Building brand awareness.
- Engages potential customers in discussions & keep them updated on the latest news.
When Social Media Meets E-Commerce
3. Creates an online community.
- Member/ user forums-facilitate communication & discussion

4. Raise awareness.
- Customer feedback on products services companies offer.
Example: Makeupalley.com

5. Word-of-mouth sharing.
- Vast social networking connections => fast word spreading of campaigns.
Example: Number of Facebook Likes
& Retweets.
Imported Theories: -Graph Theory
-Balance Theory
-Social Comparison Theory
-Social identity Approach
Indigenous Theories: -Structural Role Theory
-Heterophily Theory
Theories behind social networking
The study of relationships between human beings & their environment.

Social networking:

makes use of theories supporting the science of human ecology to support the ideas that make social media successful


benefiting e-commerce.

Human Ecology
- E-commerce has brought business retailing to a whole new level by providing a platform for budding businesses to trade without any
incurring costs.

- Social networking further enhances such online trading through the use human relationships & technology behind the social media.
slide here
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Questions!!!! 
- Excellent way to keep in touch with friends & family

- Employers can search for potential candidates. Example: LinkedIn

- Promotes sharing of first hand information on anything, anywhere,anytime. Example: Twitter
What is Social Networking
The practice of expanding one's business and/or social contacts by making connections through individuals.

Examples: Facebook, YouTube, MySpace,
Friendster, ICQ
How is Social Media important?
Question & Answer
1. What is E-Commerce?

2. What is Social Networking?

3. What are the 3 types of E-Commerce?

4. What are some of the dangers
of Social Networking?

5. What are some of the examples of Social Networking?
Thank You All For Your Kind Attention :)
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