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INDITEX

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by

Beatriz Prieto Almoguera

on 19 March 2015

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Transcript of INDITEX

BARRIERS TO ENTRY
HIGH
INDUSTRY ANALYSIS
SUBSTITUTES
Relatively LOW
INDUSTRY RIVALRY
SUPPLIERS
Competitive advantage:

Effective control of the supply chain
Right pricing strategy: low cost
Inditex employs vertical integration & outsources only a small part of its production
LOW
High fashion
BUYERS
brand loyalty & low-cost
Market oriented
Direct inversion
Vertical integration
Scarcity game
I N D I T E X
INTRODUCTION
SOURCES OF COMPETITIVE ADVANTAGE
DIFFERENCIATION
RESOURCES
COMPETITOR ANALYSIS
Industry Analysis
Sources Of Competitive Advantages
Competitors Analysis
Industry Context
Alternative Strategies
Conclusion

INDUSTRY CONTEXT SWOT
STRENGHTS
Vertical integration
Diversified products
Low cost brand
Fast-fashion
Global Outreach
Strategic locations
WEAKNESSES
High reliance on Europe market
Low advertising
OPPORTUNITIES
Foreign markets
Growth in online sales
Asia & India
THREATS
Competition
Slow growth and economic downturn
Vertical integration
Twice weekly deliveries made Zara 12 times faster than its competitors
Strategic locations
Buying enviroment promoting
sales frequently
Imitative competitors
Increased competition due to their success
Agile supply chain
Market orientation
Internationalization strategy
Northamerica
Great Britain
Spain
FIVE FORCES
ALTERNATIVE STRATEGIES
Expansion of other brands
Continue International Expansion
Search engine and optimization
Online Retail
CONCLUSION
Full transcript