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Transcript of Tipping Point
By:Malcolm Gladwell Cassie Perrin Introduction Tipping Point is a book that explains trends and how every trend has someting to spark it to cause a height of success. What Gladwell does is use examples from trends we have had in the past and shows the statistics , other peoples points of view on the "spark" that causes the trends success and, other things such as his own opinion to fill the book with different perspectives of why we follow these trends. The Three Rules Of Epidemic "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire." - Malcolm Gladwell What is The Tipping Point about? "It's a book about change. In particular, it's a book that presents a new way of understanding why change so often happens as quickly and as unexpectedly as it does. - Malcolm Gladwell What does it mean to think about life as an epidemic? Why does thinking in terms of epidemics change the way we view the world? "Because epidemics behave in a very unusual and counterintuitive way. Think, for a moment, about an epidemic of measles in a kindergarten class. One child brings in the virus. It spreads to every other child in the class in a matter of days. And then, within a week or so, it completely dies out and none of the children will ever get measles again. That's typical behavior for epidemics." -Malcolm Gladwell THE THREE RULES OF EPIDEMICS
THE LAW OF THE FEW:
Connectors, Mavens, and Salesmen
THE STICKINESS FACTOR:
Sesame Street, Blues Clues, and the Educational Virus Where did you get the idea for the book? "Before I went to work for The New Yorker, I was a reporter for the Washington Post and I covered the AIDS epidemic. And one of the things that struck me as I learned more and more about HIV was how strange epidemics were." - Malcolm Gladwell Why do you think the epidemic example is so relevant for other kinds of change? Is it just that it's an unusual and interesting way to think about the world? "No. I think it's much more than that, because once you start to understand this pattern you start to see it everywhere." - Gladwell How would you classify The Tipping Point? Is it a science book? " I like to think of it as an intellectual adventure story. It draws from psychology and sociology and epidemiology, and uses examples from the worlds of business and education and fashion and media." - Malcolm Gladwell