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Cupcakes

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by

Ashley Barlow

on 19 November 2013

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Transcript of Cupcakes



Light

Fluffy

Moist
Flavor
The Art of Cupcaking
Qualities of a
delicious
cupcake
Presentation
Consistency
sweet
savory
tangy
sour
Icing
Sprinkles
Chocolate Flakes
Sugar Flowers

A muffin
is really just
an
UGLY
cupcake
Bon Appetit !
And More...

CONSISTENCY
FLAVOR
PRESENTATION
Food Presentation
the art of modifying, processing, or decorating
food to increase its aesthetic appeal
Not very appealing now is it?
When it comes to cooking and dining,
taste is becoming secondary to presentation
FOODIES
Demographics

Divided socioeconomically- a middle to upper class trend however most people in America would still have access to this trend via television internet ect.
A gendered trend- in general women more likely to spend money on something just because it’s cute regardless of taste
An American trend- cupcakes essentially come from birthday cakes which is a part of Western European culture adopted into American culture
Often consumed in a group brought to celebrations birthday parties weddings ect.
Enjoyed differently among ages: as a child cupcakes are a treat then as one ages it becomes slightly nostalgic

So how do we get these cupcakes?
Well...
In today’s society making cupcakes is an art
Colors splashed on a canvas and pencil drawings are no longer considered the only art forms
Today, the canvas takes on different identities
Food decoration has now become an art
A simple pound cake or scones will not suffice anymore because “It is not just the palate anymore that needs comfort but the eyes too” (Baker named Seema).
With outlets dedicated to cupcakes serving up a plethora of flavors with buttercream frosting lining most high streets, children and adults alike are now in awe of the options

Specialty Cupcakes.
Designing cupcakes is more hard work
as you are dealing with a much smaller space.
Mastery over tools such as piping bags, small paintbrushes and various piping tips has to be achieved.
a creative mind is a must.
Baking has now become a craft, you need to be creative, have a steady hand and most importantly be passionate about it to get to this level.

Members of the growing community dedicated to food culture
How is it beautiful?
It is a practice that takes time and patience to make an item that will be pleasing for others!

What's not beautiful about that?
Full transcript