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Dream Plan Presentation

Campaign for sensitization on biodiversity loss in Juan Fernandez
by

Diego Tabilo

on 3 April 2014

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Transcript of Dream Plan Presentation

JIVE S1
Strategic Plan "Sensitization on biodiversity loss and invasive species in the Juan Fernandez Archipelago"
What's the Problem?
What can be done?
Optimism Day. Dekeyser & Friends Foundation. Hamburg, Germany. March 2012
Long Term Goals
1. Social support

2. Support from the government to concrete
activities of eradication/control of invasive species

3. Funding from at least 2 companies
Matrix Partners preso!
Harvard Business Review
How to lower the cost of enterprise sales?
Let's know the place...
Archipelago
1977
"Biological Unique Communities"
Some Facts:
We have a
Problem!

The Need of Protection...
This forest allows...
_ _ _ _ _ _ _ _ _ _ _ _
Sensitization on Biodiversity Loss

in the
CFW
Catchment of Fresh Water
BCOV S1
The Cost to Acquire a Customer (CAC) exceeds the Life Time Value (LTV) a customer brings us.
This is my third go-around selling to large enterprises, SkyStream, Kontiki and now Qumu.

I like to explain to you the problem the way I see it, the changes I suggest to avoid making the same mistake again. and
Travels to Clients
SFDC 10-K
Tools
Organize
Latest in asynchronous selling tools
To Raise Awareness about endemic species and biological invasions

Juan Fernandez

1935
National Park
UNESCO
Biosphere Reserve
60 %
Endemic Flora
(Tropical America, Australasia, Antarctica)
Habitat for Birds
Soil Stability
Recreation, Research & Tourism
1994
Nominated as UNESCO World Heritage
but it's not enough.....
IUCN "List of 12 most threatened
National Parks"
Birdlife International
Priority 1 (critical) Endemic Bird Area of the World
AZE
"Most urgent need of investment to prevent imminent extinctions"
75% of Endemic flora under a severe threat of extinction
B i d v e s i y
The main threat:
Invasive Species
Initiatives have not been enough to contribute to the solution of the problem
Information and sensitization has not been enough to trigger:
The creation of efficient policies to stop the introduction of more alien species
The design of a short and long term strategy to eradicate or control invasive species
To link the problem of biodiversity loss with other imminent environmental issues
Overall Goal

To develop actions of sensitization about the loss of biodiversity, the threat of biological invasions and the need of ecological restoration of the Juan Fernandez Archipelago in different target audiences in Chile's main land.
Strategic Plan "Sensitization on biodiversity loss and invasive species in the Juan Fernandez Archipelago"
Optimism Day. Dekeyser & Friends Foundation. Hamburg, Germany. March 2012
Vision
Mission
Our vision is to highlight the value of the unique ecosystem in the Juan Fernandez Archipelago and raise awarness about its protection among important stakeholders and the Chilean society
Our mission is to develop and run a campaign towards raising awareness about the loss of biodiversity and biological invasions in the Juan Fernandez Archipelago in 3 target audiences: Schools and Universities, Scientific Community and Governmental Stakeholders
Strategic Plan "Sensitization on biodiversity loss and invasive species in the Juan Fernandez Archipelago"
Goals
Short Term
Schools
&
Universities
Governmental Stakeholders
Ministry of Environment
Ministry of Defense (Army)
Forestry, M.Agriculture & Tourism Services
Raising Awareness Campaign
June
April
May
July
August
September
October
November
December
January 2013
Timeline 2012/2013
-Preparation of the content
-Develop a communication strategy
-Poster and E-mail design
-Contact schools, universities, stakeholders
-Define calendar of activities
- Contact Schools, universities, stakeholders
- Define calendar of activities
- Research of scientific community related to the JF
archipelago
- Content Gathering for the website and design
-A fourth of all the visits to schools and universities in the Valparaiso Region
-A fourth of all the visits to schools and universities in the Santiago Region
- Communication and support from scientific
community
- Web site development and launch
- A fourth of all the visits to schools and universities
in the Valparaiso Region
- A fourth of all the visits to schools and uniersities
in the Santiago Region
- Communication and support from scientific
community
- Web site development
- A fourth of all the visits to schools and universities in the Valparaiso Region
- A fourth of all the visits to schools in the Santiago Region
- Communication and support from scientific
community
- Web site development
- A fourth of all the visits to schools and universities
in the Valparaiso Region
- A fourth of all the visits to schools and universities
in the Santiago Region
- Web site development
-Seminar with important stakeholders
- Meetings with companies
- Seminar with important stakeholders
- Meetings with companies
- Conversations with the government to have access
to the CSR Department of the Ministry of Defense
- Conversations with the government to have access
to the CSR Department of the Ministry of Defense
- Funding from companies
Thanks for your attention
on a sunday afternoon!

Any questions?
My motivation...
- 8 Visits to high schools in Valparaiso & Santiago
- 12 Visits to universities in Valparaiso
- 6 Visits to universities in Santiago
Local youth as spokepeople
Seminars
Mini Lectures
Environmental Education
Activities
1 Seminar focusing in the consequences of doing nothing to protect the ecosystem
Scientific Community
Contact of researchers who have worked in the island and get their support through signing an online petition
Schools & Universities
Scientific Community
Governmental Institutions
Island as an icon
Forest as an Icon
JF Hummingbird
?
"Low Cost" EUR 4.550
Education Material
&
Communication
Transport
Food & Salary
Seed Capital
EUR € 2425
Small Grants
In Kind Donations
Full transcript