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Copy of Business Canvas
Transcript of Copy of Business Canvas
Strong Brand Image
Only our company is having this technology
Wide distribution network
New and unique products launched regularly
High – costs for manufacturing
Lower prductivity becuase it is time consuming
Targets a limited niche set of customers.
No current rivals in the same market
Innovation in the products
Expansion in the unexplored markets
(New entrance) coming up with same product with different price.
For more about SWOT Analysis: http://en.wikipedia.org/wiki/SWOT_analysis
WHAT ARE THE PROBLEMS?
Age group 23 - 28
Needs and Wants
High - Quality
Comfortable to wear
Long - Lasting
Athletes are public figures who need to maintain perfect image of a BOSS.
Solution To Core Problem
Previous Official Web-site
"There's a difference between style and fashion. Style's much more important."
- DAVID BAILEY
Family size, Family life cycle
Income, Occupation, Education
User status, Usage rate
Value, attitude and lifestyle
> Nano-Web Technology
> Prevents Bacteria
> Long lasting
How is it valuable to Our Target Market?
> Deodorizes the unpleasant smell
> Not available in the current market
> Targeting mainly Professional Athletes
Price of our product is $ 79 - $ 89
Non – Physical method
> Internet, Online Store:
> Own website
> Chain stores
> Own retailer
Special offers to customers (Buy 3 Pair get 1 Pair)
Discounts Offered (Trade and Cash Discount)
Above the line
IMC - Integrated Marketing Communication
Below the line
Silver Nano-Web Technology
Solving Core Problem for Athletes
Golam Rashik (Marketing Manager)
Anmol Rajpal (Brand Manager)
Mohamed Hakeem (Promotion Manager)
Yasushi Nonaka (Event Manager)