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Copy of Business Canvas

Business Template
by

Golam Rashik

on 6 September 2015

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Transcript of Copy of Business Canvas

Strengths
Strong Brand Image
Only our company is having this technology
Wide distribution network
New and unique products launched regularly
Weaknesses
High – costs for manufacturing
Lower prductivity becuase it is time consuming
Targets a limited niche set of customers.

No current rivals in the same market
Innovation in the products
Expansion in the unexplored markets

(New entrance) coming up with same product with different price.
Inflation
New Legislation
Aggresive competitors
SWOT Analysis
Helpful
Harmful
External Focus
Internal Focus
For more about SWOT Analysis: http://en.wikipedia.org/wiki/SWOT_analysis
Opportunities
Threats

Our Competitors
WHAT ARE THE PROBLEMS?
TARGET CUSTOMERS
Professional Athletes
Age group 23 - 28
Celebrities
Male
Needs and Wants
Fashionable
High - Quality
Comfortable to wear
Long - Lasting
Reusable
Core Problem
Athletes are public figures who need to maintain perfect image of a BOSS.
Solution To Core Problem
Website Development
Previous Official Web-site
Product Strategy
Lifestyle
"There's a difference between style and fashion. Style's much more important."

- DAVID BAILEY
Demographic
:

Age, Sex
Family size, Family life cycle
Income, Occupation, Education
Religion
Nationality

Geographic
:

Region
city size
Density
Climate

Behavioural:

Purchase occasion
Benefit sought
User status, Usage rate
Loyalty status
Readiness stage

Psychographic:

Socioeconomic
Status
Value, attitude and lifestyle

Segmentation
> Nano-Web Technology

> Prevents Bacteria

> Long lasting

> Reusable


How is it valuable to Our Target Market?


> Deodorizes the unpleasant smell

> Not available in the current market

> Targeting mainly Professional Athletes
Price of our product is $ 79 - $ 89

Competitive price
Pricing Strategy
Non – Physical method

> Internet, Online Store:
> Own website

Physical method

> Chain stores
> Own retailer
Placement Strategy
Promotion Strategy

Special offers to customers (Buy 3 Pair get 1 Pair)

Discounts Offered (Trade and Cash Discount)

Advertisement (IMC)
Above the line

TV
Radio
Newspaper
Magazines
IMC - Integrated Marketing Communication
Events
Promotion
Sponsorships
Endorsements
Competition
Viral Marketing
Below the line

Web
Direct Marketing
Social Media
Outdoor
Signage
Merchandising
Displays
Conclusion
Silver Nano-Web Technology
Long Lasting
Reusable
Solving Core Problem for Athletes
Emits Fragrance
THANK YOU
Presented By

Golam Rashik (Marketing Manager)
Anmol Rajpal (Brand Manager)
Mohamed Hakeem (Promotion Manager)
Yasushi Nonaka (Event Manager)
Full transcript