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BURGERBYTES

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by

Nur Sa'adah

on 12 December 2014

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Transcript of BURGERBYTES

Media Planning Project
BURGERBYTES
PROMOTIONAL OBJECTIVES
Hierarchy of effects model
Create awareness/information

First launching : Open restaurant to invite customer for first trial healthy grill burger.

Example of menu; Redang Beach *all this ingredient is homemade :
Patty
Pineapple
Cheese
Fresh vegetables
Plus with free fries (special)
Size

Knowledge
GROUP MEMBERS
AHMAD ADIB REDHA BIN MAT RUS 1130618
NUR SA’ADAH BINTI AB ‘ALIM 1130619
FATIN SYAFIQAH BINTI SARIFFIN 1130620
MUNIRAH RAIHAN BINTI MAT RADZI 1130633
NUR ATIQAH BINTI MUHAMMED HASHIM 1130635
RAUDHA NABILA BINTI MOHD YUSOFF 1130637

Create awareness
/ information

Liking / build interest

knowledge

preferences

conviction

purchase

Healthy grill burger “we grill, we served and treat you with our soul that’s why we differ form other”


Liking / Build interest

Through spoke person or celebrity
Spoke person or celebrity will attract customer
Ensure attention of the target group, brand more noticeable
Connection between the stars and their fan
Product well known by customer

Preferences

Consumer prefer to buy Burger Byte compare than Burger Bakar Abang Burn, (different serve for example : Burger Bytes serve burger with fries per price while Burger Bakar Abang Burn serve different price for burger and fries)

Conviction

Burger Bytes make a promotion by giving free drink during happy hour start from 5 pm until 7pm. So customer can taste any kind of drink for free.

Purchase

After through the Hierarchy of Effect Model, customer take an action by purchase Burger Bytes without doubt.

Integrated Marketing Communication

1. Advertising

Integrated Marketing Communication

2. Public Relation

Integrated Marketing Communication

3. Internet

Type of Appeal

Healthy Appeal

Media

Newspaper (Metro and Sinar Harian)

Upload image and educate target audience.
Inform them special event and promotion

Cost Budgeting

Size 1/8 page (64mm x 16mm)
Price (RM1125/day)
Objectives and Target Purchase

Media

Appearance by Burger Bytes spoke person on video
Objectives and Target Purchase

Inform, educate, create and maintain image for Burger Bytes and major attraction; reinforce advertising message.

Cost Budgeting

RM 2 , 800
Media

Twitter (@burgerbytes)
Facebook (facebook.com/burgerbytes
Instagram (burgerbytes)
Websites (www.burgerbyte.com)

Objectives and Target Purchase

To provide information and seeking attention

Cost Budgeting

Free of charge

this product has healthy ingredients and the method of cooking (grill)

our burger can improve Malaysians eating lifestyle

we give an information about our product and we provide the dominant traits of our product

healthy appeal related to an individual psychological for purchasing their product

Video

The uses of spoke person as a medium advertisement to attract viewers
The video has the flow sequence
:

Audio

introduction
expansion
climax
ending
Decision has to be made regarding the product, action sequence, demonstration and the like, as well as the setting, the talent or characters who will appear in the commercial.

the audio portion of a commercial include voices, music sound effect

provide a pleasant background or helps create the appropriate mood.

THANK YOU FROM US WITH LOVE
Established on 06th Mac 2013,Burgerbyte Sdn Bhd is 100% Bumiputra company resgistered with ROC. Our areas of specialization are food manufacturing, retail and trading of various food products. Burgerbyte Sdn Bhd runs burgerbyte chains of restaurants that offers Licensing/Franchising package to potential enterprenuers
MISSION
• Our Approach: We conduct business by being competitive, knowledge & merit-based, aggressive, realistic and intelligent.
• Our People: The greatest asset and soul of our company. We invest in our team and upgrade our knowledge to stand above industry standards.
• Our Strategy: We innovate our products by analysing the human mind.
• Our Products: Unique and sets a new trend in the Malaysian market.
• Our Work: To assist Malaysian food entrepreneurs especially bumiputra entrepreneurs to succeed through competitive and proven methods.

we produce our own patty and other related products i.e chilimeat, mayonnaise, black pepper sauce using our secret and fresh ingredient without preservatives.

With the endless support from the licensee, crews and most importantly Malaysian customer, to date we have managed to create more than 100 job opportunities and successful enterprenuers.

Burgerbyte Sdn Bhd owns,manage & operate 6 outlet at Sentul, Damansara, Bangi, Melaka, Burgerbyte Ampang, Burgerbyte Shah Alam.

VISION
To be recognized by every Malaysian as local franchise food brand
Full transcript