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Social Media Training

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by

Caitlin Moffitt

on 2 January 2014

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Transcript of Social Media Training

Support System
New dimension of support for our students and our company as an "alliance."
Student — Student
Staff — Student
More support for students leads to higher retention
Target Audience
Students
School district leaders
Internal employees (recruiters, academic coaches, local advocates)
Sales teams
Competitors

Create a #Reach movement community
Create opportunities for discussions
Utilize content from all aspects of the company
Use Facebook as a integrated platform for all social media sites
Facebook
Facebook
Twitter
Instagram
LinkedIn
Short messages about success stories, students, the #Reach movement
Links to blog post, pictures, Facebook content, Instagram, etc.
Quick facts about dropout epidemic, graduation statistics, schools joining our movement.
Twitter
How We're Using Twitter
Share photos of students who graduate, finish classes, or to accompany a success story.
Encourage students to use their personal accounts and the #Reach hashtag
Link Instagram to our Facebook page
Link company Instagram account to Twitter
Share photos of our employees, around the office, etc.
Instagram
Academic coaches
LinkedIn
Link to current school districts we partner with
Participate in discussion boards about education, the dropout epidemic, graduation rates, etc.
Identify key education leaders in target districts and open communication lines
#Reach
A single word to summarize our slogan
A verb that portrays a sense of action
A word that operates well as a hashtag across social media platforms
Sales team
Graduation Alliance
How We're Using Facebook
Praise
Encouragement
Highlights on employees and students
Engagement in discussions

Goals
Increase student recruitment
Retain students
Establish Graduation Alliance as thought leaders
Increase engagement
Gather data
Generate leads
Solidify sales opportunities
Social Media
Strategy
Managing Your Profiles

Computer applications
Mobile applications
Scheduling posts
Demographics
67% of internet users are on social media
66% of high school students are active on social media
Students using our internet services for social media

What will the #Reach campaign require?
Encouragement
Teamwork
Compiling
Monitoring
Share information about conferences, workshops, expos
Share information relevant to partner districts
Share messages
Interact with students
Connect with leaders
Support thought leadership
Points of Light
Participation in discussions, comments & posts
Motivation
Encourage students to participate


What We'll Get Out of It
What We'll Get Out of Twitter
What We Get Out of Instagram
What We'll Get out of LinkedIn
Engagement
Recruitment
Thought Leadership
Gather data
Academic Coaches * Recruiters
Engagement
Recruitment
Thought Leadership
Gather data
What we need from you
Sales
Management
What we need from you
Points of Light
Participation in discussions, comments & posts
Motivation
Encourage students to participate
Academic Coaches * Recruiters
Share information about conferences, workshops, expos
Share information relevant to partner districts
Sales
Share messages
Utilize #Reach
Connect with leaders
Support thought leadership
Management
Engagement
Retain students
What we need from you
Academic Coaches * Recruiters
Take pictures of conferences, expos, meetings (with permission) etc.
Send pictures to marketing team to post
Follow @GraduationAlliance on Instagram
Participation in integrated campaigns
Sales
Participation in integrated campaigns
Take pictures of conferences, expos, etc. to share on Instagram
Follow on Instagram
Management
What we need from you
Create a LinkedIn account
Update education, employment, skills
Connect to coworkers and follow Graduation Alliance
Network with school district leaders
Share updates about Graduation Alliance
Join discussion groups, participate regularly to build thought leadership
Management
Sales
Create a LinkedIn account
Update education, employment, skills
Connect to coworkers and follow Graduation Alliance
Academic Coaches * Recruiters
Establish thought leadership
Gather data
Generate leads
Solidify sales opportunities
Social Media Policy
1. Add value to the conversation

2. Be professional

3. Be yourself — customize your accounts

4. Remember you are responsible

5. Be mindful and respectful

bad
good
bad
bad
bad

good
Create a LinkedIn account
Update education, employment, skills
Connect to coworkers and follow Graduation Alliance
Network with school district leaders
Share updates about Graduation Alliance
Encourage students to follow @GraduationAlliance
Follow @GraduationAlliance
Ask students to let us use pictures to accompany stories and features
Participation in integrated campaigns



How to get started
1. Use your personal account to
"like" Graduation Alliance's page
2. Encourage others to "like" our page
3. Like, comment and share Facebook posts from Graduation Alliance

How to get started
1. Set up your Hootsuite
2. Follow @GradAlliance
3. Encourage students to use their personal Twitter
4. Use #Reach as much as possible when you tweet
How to get started
1. Set up an Instagram account
- Mobile app is easiest way
2. Follow @GradAlliance
3. Encourage students to use their personal accounts and follow us
4. Tag @GradAlliance and #Reach in photos posted related to the company
How to get started
1. Join LinkedIn
2. Update your personal profile
3. Link to coworkers, school district leaders that you know.
4. Follow Graduation Alliance's company page for updates
How we'll use Instagram
Facebook: Graduation Alliance
Twitter: @GradAlliance
Instagram: @GradAlliance

How to Find Us
Criteria
Full transcript