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Athens City Branding

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Pinelopi Tsimourtou

on 21 May 2013

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Transcript of Athens City Branding

Odeon of Herodes Atticus
The National Art Gallery
Syntagma square You in Athens The capital of Greece and one of the oldest cities in the world, you will never be short of attractions in Athens. BRANDING The magical city is perfect for anyone who wants to explore the wealth of culture the capital holds. by The Acropolis
The New Acropolis Museum
National Archaeological Museum
Greek Parliament
Panathenaic Stadium
Lycabettus Hill
Ancient Agora, Monastiraki
The Attica Coastline
Temple of Poseidon- Cape sounion http://www.breathtakingathens.com/node/5001279 A new initiative of the City of Athens will be held every Tuesday, starting on May 15th, 2012 until June 5th . The City of Athens allies with restaurants, cafés and bars in the city and introduces a new action called "HAVE FUN IN ATHENS". Restaurants at the center of Athens will offer suggested menus at the price of 10 € and café's and bars, suggested coffees and drinks at 2 € and 5 €. The Goal of this new action of the City of Athens is to boost food industry and tourism. Along this action, concerts will take place at areas downtown Athens such as Thisio, Monastiraki, Plaka, Psiri and Kolonaki on Tuesdays The program will last four weeks and the City of Athens promises to provide all possible assistance in order to repeat this action, seeking all visitors and residents of the city to be treated as guests for coffee, food and drink, while enjoying its hospitality. This is MY Athens! "This is My Athens" is the continuation of the very popular and successful "This is Athens" campaign. The campaign created the first-ever real-time photostream documenting daily life in Athens. Every day, Athenian locals posted hundreds of photographs taken by them of "their" city. The campaign received thousands of tweets and shares on facebook and twitter and contributed greatly to the image of this contemporary urban, historic and culturally-rich city we know as Athens. Now, we are getting even cooler and even more personal with "This is My Athens," our visitor greeter program, designed to give you the insider's edge of our city with an Athens Local. Chosen by us and just for you. "This is My Athens" is a new, free program available to visitors to Athens. It is staffed by volunteer Athenians who are excited to show you "their city" and all it has to offer.
For more information on Athens Locals see below.Who are the "This is my Athens" Athens Locals?•Athenians over the age of 18 who love and know their city•Athenians who live in different parts of the city•Athenians who are open-minded, cultured, friendly and are excited to share their knowledge of Athens and its many charms with visitors•Athens Locals speak English and in some instances, additional languages•Athens Locals are volunteers. They are not professional official licensed tour guides specializing in the history, architecture or cultural heritage of Athens
Don´t miss to sign up now for "This is MY Athens" Greeter Program! http://www.thisisathens.org/default.php?pname=homepage2&la=2 Athens by NIGHT! ATHENS By
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