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Design Strategy

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Prashant Poladia

on 28 November 2013

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Transcript of Design Strategy

Design Strategy
Target Users
Primary Users for whom the interfact must be a success
Marketing / Branding Goals
The values and personality the interface must project

Aspects that differentiate the interface, and product or service from competitors
Critical Success Factors
Key outcomes that must be met to succeed

Outcomes usually phrased in terms of user experience or business metrics
Usually phrased as specific metrics regarding sales, costs, name recognition etc
Business Goals
Other Valuable information
Project Requirements
Organisational Charts
Business Process or task-flow diagrams
Legal Requirements

Technological Constraints
What is possible given the technology of existing databases, architecture, standards etc
General Tasks
(use the site to)
Conceptually, the tasks users are expected to accomplish
Full transcript