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Sigmund Freud: Theory of the Mind and 21st century media

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Adrianne Bradshaw

on 30 January 2014

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Transcript of Sigmund Freud: Theory of the Mind and 21st century media

His most famous theories:
The Id, Ego and SuperEgo
Life and Death Instincts
Psychological Development
Defense Mechanisms
Structure of the Mind Theory
Structure of the Mind Theory According the Dr. Freud
What is the Structure of the Mind Theory?
The structure of the mind theory includes 3 levels of the mind

The Unconscious mind: a reservoir of feelings, thoughts, urges, and memories that outside of our conscious awareness. Most of the contents of the unconscious are unacceptable or unpleasant, such as feelings of pain, anxiety, or conflict. the unconscious continues to influence our behavior and experience.
What is the Structure of the Mind Theory?
The structure of the mind theory includes 3 levels of the mind

The Preconscious mind: the part of the mind that represents ordinary memory. While we are not consciously aware of this information at any given time, we can retrieve it and pull it into consciousness when needed.
Sigmund Freud:20th century Psychoanalyst and philosopher
Dr. Freud: born in Austria in 1856
He became well known for his work as a neurologist and psychoanalyst
His works and theories on the human mind and the human condition have become historic.
What is the Structure of the Mind Theory?
The structure of the mind theory includes 3 levels of the mind

The Conscious mind: the conscious mind consists of everything inside of our awareness. This is the aspect of our mental processing that we can think and talk about in a rational way.
Sigmund Freud: Theory of the Mind and 21st century media
How does the Structure of the Mind theory apply to 21st Century Media:

Commercials: Commercials that "tug" at our heartstrings and propel us to spend give money to a charity or a cause.
How does the Structure of the Mind theory apply to 21st Century Media:
Television advertisments are using emotion to tug on our heartstrings and drive engagement. The unconscious mind is in overdrive.
Being driven to do act based on emotions are tactics used by advertisers regularly.
How does the Structure of the Mind theory apply to 21st Century Media:
The promise of money and fame
Youtube, Facebook and Twitter have become possibilities for individuals to create a place for themselves in history.
How does the Structure of the Mind theory apply to 21st Century Media:
The conscious mind recognizes the immediate possibility for money, fame etc.
We're drawn to it based on what society shows us through the media.
The results vary for the individual...
How does the Structure of the Mind theory apply to 21st Century Media:

Youtube fame,the conscious mind is a major factor in our need for fame and noteriety.



How does the Structure of the Mind theory apply to 21st Century Media:
Jenna Mourney aka "Jenna Marbles" has made millions of dollars with her comedy Youtube videos.
Dr. Freud's theory of the mind is continually evolving with our technological advancements. The consumer must take responsibility for ourselves through constant self analysis. Dr. Freud wouldn't have it any other way.
Full transcript