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Google Glass Marketing Plan

MKT 350

Courtney Davidek

on 28 November 2012

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Transcript of Google Glass Marketing Plan

Tim DeVine, Evan Lian, Diamond Smith, Khadijah Johnson, Courtney Davidek Google Glass
Marketing Plan Product and Environmental Over view Google
Analysis Googles Strengths, Weaknesses, Opportunities,
and Threats. Attractive
Markets 1. International Male Business Travelers
between the ages of 24 - 36 3. Male and Female American Teenagers
14 - 19 2. Tech Savvy Male Enthusiast,
Ages 21 - 40 Google Glass's
Target Market Tech Savvy Male Enthusiast,
21- 40 Why?
Target Market
Demographics Product
Description Google Glass
Perceptual Map Product Decisions Core features
Core benefits Place Multi Distribution Selective Distribution Price Pricing
Strategy Promotion Key Messages Strategies Mobile Marketing Social Media Guerrilla Marketing Nontraditional Tactics Traditional Billboards Commercials Magazines Thank You We would like to take this time to answer any questions or comments you may have
Full transcript