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Ejemplos de Segmentación Geográfica, demográficos, psicografica y conductual.

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Stephanie Pinzón

on 22 March 2015

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Transcript of Ejemplos de Segmentación Geográfica, demográficos, psicografica y conductual.

Segmentación Geográfica
Todos los jóvenes
Clima: húmedo y Cálido
Segmentación Demográfica
Ambos sexos
Entre 12 y 18 años
Estudiantes trabajadores
Segmentación Psicográfica
Adolescentes extrovertidos que gusten de innovación en los diseños
No les importa el valor monetario
Jóvenes que salgan a patinar (skate)
Comodidad en largas caminatas
Full transcript