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Chapter 8: Introduction to the Different Areas of Management

Marketing Management
by

Jessa Ray Dela Fuente

on 7 January 2015

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Transcript of Chapter 8: Introduction to the Different Areas of Management

Dela Fuente, Jessa Ray M.
Marketing
Mangement

it must have a buyer and a seller, a commodity or service, an exchange and an agreed selling price
it is the process of planning, organizing,
staffing,
directing, and controlling the market activities.
Marketing
pricing
Social
standardizing
storing
transporting
industrial market
consumer market
Marketing
Management

Chapter 8: Introduction to the Different
Areas of Management
Market
begins even before goods enter the manufacturing process
is the performance of business activities that direct the flow of goods and services from producer to consumers for the consumption
is the system of interrelated business activities
(designing, promoting, pricing, and distributing goods and services) to satisfy the needs and wants of potential users
2 Different Markets:
are considered the primary functions
Buying and Selling
Other essential functions:
risk-bearing
financing
providing
market
information
Full transcript