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Esther Seffinga

on 21 April 2010

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Transcript of Environment

Environment Layers of the business environment
PESTEL analysis
Strategic groups
Market segments
Strategic customer
Industries & Secors
Forces framework
Typical Barriers
Here buyers

Layers of business environment PESTEL analysis

Political Economic Social Technological Environmental Legal Strategic groups Same industry, but different strategic group Market segments "Simular needs, but other markets" Strategic customer "Strategy is addressed on strategic customer" What influence the strategy? Industries & Sectors
Michael forces framwork 1. Threat of new entrants

2. Bargaining power of buyers

3. Threat of substitute products or service

4. Bargaining power of suppliers Typical Barriers 1.scale an experience

2. Access to supply or distribution channels

3. Expected retaliation

4. Legislation or government action

5. Differentiation Here buyers 1. Concentrated buyers 2. Buyer competition threat What influence the strategy of an organisation
and are there, on your oplinion, more influences??
Full transcript