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Twitter Campaign

Expolinc
by

Mitchell McKenzie

on 5 November 2013

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Transcript of Twitter Campaign

The Twitter campaign lunches
June 18th

• Hashtag
• Mention
• Reply
• Retweet
• Links
• 64% of Twitter users are more likely to buy from the brands they follow
• To listen
Anatomy of a Tweet
Twitter Statistics
How Expolinc will use Twitter
&
• 81% of Business to Business companies maintain a twitter account
• 34% of marketers have generated leads using Twitter and 20% have closed deals from those leads
• For customer service
• Product and campaign branding
• Discounts and special deals
• To engage on a personal level
Our Tweet Schedule
Monday
Tuesday
Wednesday
Thursday
Friday
Helpful tips and product spotlight
Pictures of products
Videos of setting products up
Our Prime Tweet Times
10:00am - 11:00am
12:00pm - 1:00pm
4:30pm - 5:00pm
Letting our consumers know
Expolinc is on Twitter
• Email blast
• 4x6 Card
• "Follow us on Twitter" Link on expolinc.us
Special Twitter only promotions
Retweet Competitions
Behind the scenes look at Expolinc
Employee spotlight
Helpful tips about the products
Tweet pictures of products
Tweet videos of products
Industry spotlight
Retweet positive news articles about the industry
Express gratitude towards customers
Highlight customer achievements or good news
• Following our customers

Twitter accounts
Measuring Success
• Number of followers / More leads
• How much conversation we are generating
• Connecting to "dead" accounts
• Increase in sales
Help With Analytics and Tweets
The BufferApp
What is Twitter?
It is a service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets".
Timeline to Launch
• First email blast sent out June 4th
• Mail out postcards on June 4th
• Second email blast sent out June 11th
Risks
• Negative tweets directed towards our Twitter

Account
• Competition stealing our tweets/ideas
How Risks Will Be Dealt With
• We have the ability to remove our

name from tweets we are mentioned in
• Expolinc's Twitter account is in protected

mode
Keys to Success
• Quality and quantity of followers
• Important and pertinent tweets
• Get the followers engaged
• Management of account
• Third email sent out the day of the launch

on June 18th
• Special incentives for following before the launch
Table of Contents
• What is Twitter
• How Expolinc will utilize Twitter
• Risks involved
• Keys to success
• Measuring success
Full transcript