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DR THANH'S MARKETING
Transcript of DR THANH'S MARKETING
Infrastructure: Built area : Office (6.037 m2), Plants (77.511m2), Warehouse (45.552m2)
Ambition “ to become Asia’s top 3 main business areas: beverages. instant food, plastic packaging
Offset production costs, operating costs.
Achieving profit targets.
To maximize the market share in development.
Reasonable price when compared to prices of competitors.
Price of competitors
Currently, Dr Thanh could be found every where at:
Supermarket, Street Vendor, Restaurants and School.
300 main distributors
Exporting to neighbouring countries
Use intensive distribution channel strategy
Favourite Food :
Hangout with Friends, Sleep late and go out a lot.
-Evaluate old product.
- Improve the Quality of the product.
Evaluate Dr Thanh Product
- First brewed herbal tea for cooling.
- Suitable for Asian tastebuds.
- Made of 9 types of Herbal
- To Cool & Cleanse body and even reduce fever.
- The taste is not suitable for some potential customers.
- Some customers thinks that it tasted artificial.
Improve the Quality of the Product
Standard of the products
Recommendation for Pricing.
Bottle packaging with lower weight --> reduce price or large bottle packaging for a lot of people drink --> reduce expenses.
Give a promotional offer for those who buy in bulk --> stimulate demand.
Recommendation for Place.
1. Pricing higher than competitors to enhance the brand’s position.
2. Price is not too high to fit consumers.
3. Decline slightly to achieve the goal is to maximize the market share.
4. Have incentive strategies about price for particular customers.
PRICE LIST OF DR. THANH
BASIC FOR PRICING
Recommendation for Promotion.
Recommendation for Product.
- Better grade of ISO
Standard of the products
- New sizes
NEXT YEAR OBJECTIVES
Improving brand image
Boxing columns at schools and parks
Traditional print ads
Facebook competition for new packaging design
TV game shows (Vietnam's idol, Vietnam masterchef)
One of the most companies in Vietnam that spend large amount in communication and brand building.
Corporate with Ogilvy and Mather Vietnam.
- Jiggle theme song
- Life style: energetic
- Catchy slogan
- Copy from Chinese brand
- Increase on sale promotion
Discount - patronage rewards
Contest - sweepstakes
- Less broadcasting and more narrowcasting
Push and Pull
Point of purchase