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designing C.R.A.P (Brain Slide Edition)

Design presentation
by

Adam McGraw

on 31 January 2013

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Transcript of designing C.R.A.P (Brain Slide Edition)

Contrast Repetition Alignment Proximity designing CRAP All good design starts
with four basic criteria: Contrast In design, items relating to each other should be grouped close together. This rule helps organize information and reduces clutter for instant visual clue. If two items are not exactly the same, make them different... Nothing should be placed on a page arbitrarily. Every element should have some visual connection with another element on the page. Steve Jobs Steve Jobs had a deep-seated interest in technology, so he took up a job at Atari Inc, then a leading manufacturer of video games. He struck a friendship with fellow designer Steve Wozniak and attended meetings of the “Homebrew Computer Club” with him.

After saving up some money, Jobs took off for India in the search of enlightenment. Once he returned, he convinced Wozniak to quit his job at Hewlett Packard to join him in his venture that concerned personal computers. They sold items like scientific calculators to raise the seed capital. Steve Jobs had a deep-seated interest in technology, so he took up a job at Atari Inc, then a leading manufacturer of video games. He struck a friendship with fellow designer Steve Wozniak and attended meetings of the “Homebrew Computer Club” with him.

After saving up some money, Jobs took off for India in the search of enlightenment. Once he returned, he convinced Wozniak to quit his job at Hewlett Packard to join him in his venture that concerned personal computers. They sold items like scientific calculators to raise the seed capital. Repeat some aspect of the design throughout the entire piece. FONTS! Fonts are one way to integrate contrast effectively. Contrast vs. Conflict A design is in conflict when two typefaces are too similar on the same page. Do you automatically center everything? A centered alignment creates a more formal look. Finally... Do not put a full paragraph of info on a poster white space is your friend Borders can be overpowering Don't use more than three different fonts One carefully selected graphic can get the point across Don't overuse the ! ... no one likes to be yelled at Steve Jobs Really different. Contrast can be created in many ways... Save that for formal invitations or weddings Combine a strong flush left or right alignment with good use of proximity and you will be amazed at the change in your work. Pro Tip Repetition of... color, design element, format, & spatial relationship. font, Proximity Alignment Repetition Design is not just what it looks like and feels like. Design is how it works.
-Steve Jobs
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