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Presentazione tesina

Ciò che circonda la magia di Harry Potter
by

Michael Vismara

on 28 June 2013

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Transcript of Presentazione tesina

Cio’ che circonda la magia di Harry Potter
Vismara Michael

un fenomeno globale che ha
influenzato tutto il mondo...
Harry Potter:
The S W O T analysis
- Unique story
- Appeals
to children
and adults
- Likable author
with compelling
personal history
- Series of seven
books
Strengths:
Weaknesses:
- Book
length
- Series of
seven
books
- Very
“British”
story
elements
- Fantasy literature was not
currently
popular
Opportunities:
- Two
audiences,
children and
adults
- Would translate
well to
film
- Merchandising appropriate
- Author had
been compared to successful
writers like Roald Dahl
Threats:
- Copycat
books
- Story leaks over the course of the seven-book series
- Negative backlash
related to dark or
frightening elements
of the story
I consigli di Susan Gunelius:
1. Sviluppare un approccio strategico
2. Utilizzare il viral marketing
3. Avere un approccio multi-canale
4. Comprendere la personalità dei clienti
5. Creare un marchio distinguibile
Strategie:
di gruppo
prodotto/mercato
funzionali
Il caso Leveson
Ognuno dovrebbe
vedersi garantita la privacy
riguardo fatti privati
Hitler e Voldemort
Purezza di...
razza
sangue
Adolf Hitler
una mente malata...
una mentalità malata...
Harry Potter e "Il fanciullino"
Giovanni
Pascoli
Il nuovo si scopre,
non si inventa, e
la poesia è anche
nelle cose più
piccole.
M A G I C O !
Full transcript