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1940's Corporate Social Responsibility
Transcript of 1940's Corporate Social Responsibility
New venture in the business in 1946
Employees key for bulletins development
Based on employees wants and interests
1947 Spring Bulletin
‘Looking Back With a Purpose’ by F. Ross (Personnel Manager)
Recognising long serving/ recently retired employees
1947 Autumn Bulletin
‘Looking Back With a Purpose Continued’ by F. Ross (Personnel Manager)
Will be a regular feature
Annual ceremony for long standing employees
Investing in employees through educational initiatives:
Regional training course – developing strong employee relations throughout the hierarchy (Staff Bulletin, 1949)
Catering courses – with an underlying aim of making the catering department understand their importance (Staff Bulletin, 1949)
Food hygiene training (Staff Bulletin, 1946)
Financial support for employee education (Personal and Welfare Manual , 1946).
What was the purpose of the initiatives?
M&S believe that investing in employees is better for business prosperity (Staff Bulletin, 1949).
'Green' marketing training
1.5 Days of training to each customer assistant (M&S, 2014).
Shortage of Resources
Dental Health Care
First Aid Courses
Maximum Hours Per Week
‘The Benevolent Trust’ by S. Lisbona (ACA Secretary of Trust)
- Pension scheme for long standing employees
Money invested to provide income for pensions/ grants
Pensions granted by board of employees/directors
Employees remain ‘part of the family’
Introduced in 2010
Recognition for exceptional service
Bronze, silver, gold rewards
Recognition at store, regional and national leve
Health, Recognition, War & Charity and
War and Charity
Second World War 1939-1945
Dominated by rationing
Lane, 2010, BBC News: When was the high street at it's best?, [Online], Accessed 4th November 2014, Available from: http://www.bbc.co.uk/news/magazine-11345819
M&S. 1947. Staff Bulletin: Spring Edition.
M&S. 1947. Staff Bulletin: Autumn Edition.
M&S. 2014. Plan A / About Plan A. [Online]. Available from: http://corporate.marksandspencer.com/plan-a/b6867fa1340d482da1ebde62c099dd69
Paterson, 2010, Marks and Spencer introduces schemes to enhance staff motivation. [Online]. Accessed 4th November 2014. Available from: http://www.employeebenefits.co.uk/.../marks.../11274.article
(Personnel and Welfare Manual 1946)