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The Walt Disney company its diversification strategy in 2012
Transcript of The Walt Disney company its diversification strategy in 2012
Formulating corporate level strategies
Formulating international level strategies
Formulating entrepreneurial strategies
Achieving effective strategic control
Fostering corporate entrepreneurship
focus on organizational changes.
By promoting from within, employees will know the new corporate officers, and understand the new rules of the game.
Disney's market diversification is excellent, but what is the point of licensing product ideas?
the company is drifting away from its original purpose of existence.
Under no circumstances should the current liabilities be allowed to increase in a greater rate than the current assets.
Analyzing organizational goals and objectives
Analyzing the external environment
Analyzing the internal environment
Assessing a firm’s intellectual assets
Formulating business level strategies
The company broadly diversified into 5 main business segments
The strategy was centered on
Does Walt Disney’s portfolio exhibit good strategic fit?
What value chain match-ups?
What does a 9-cell industry attractiveness/business strength matrix
displaying Walt Disney Company’s business units look like?
Bus-704-11 Policy, Planning, and Strategy Systems
St. Thomas University, School of Business
The Walt Disney Company is one of the largest media and entertainment corporations in the world.
During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses.
The goal of this study is to analyses the international marketing strategy, operations and business portfolio of a diversified company.
The company faces competition from companies within the media network and television industry and alternative forms of leisure and entertainment activities.
scope of business