Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


The Walt Disney company its diversification strategy in 2012

No description

Ye Li

on 2 February 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of The Walt Disney company its diversification strategy in 2012

The Walt Disney company its diversification strategy in 2012
Executive summary
Formulating corporate level strategies

Formulating international level strategies

Formulating entrepreneurial strategies

Achieving effective strategic control

Fostering corporate entrepreneurship

Case Analysis
focus on organizational changes.

By promoting from within, employees will know the new corporate officers, and understand the new rules of the game.

Disney's market diversification is excellent, but what is the point of licensing product ideas?

the company is drifting away from its original purpose of existence.

Under no circumstances should the current liabilities be allowed to increase in a greater rate than the current assets.

Analyzing organizational goals and objectives

Analyzing the external environment

Analyzing the internal environment

Assessing a firm’s intellectual assets

Formulating business level strategies

Case Analysis
The company broadly diversified into 5 main business segments

The strategy was centered on

Does Walt Disney’s portfolio exhibit good strategic fit?

What value chain match-ups?

What does a 9-cell industry attractiveness/business strength matrix

displaying Walt Disney Company’s business units look like?

Ye Li
George Petre
Scott Beyea
Mitchell Stone

Bus-704-11 Policy, Planning, and Strategy Systems
St. Thomas University, School of Business

The Walt Disney Company is one of the largest media and entertainment corporations in the world.

During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses.

The goal of this study is to analyses the international marketing strategy, operations and business portfolio of a diversified company.

The company faces competition from companies within the media network and television industry and alternative forms of leisure and entertainment activities.

scope of business
Full transcript