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The Walt Disney company its diversification strategy in 2012

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by

Ye Li

on 2 February 2014

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Transcript of The Walt Disney company its diversification strategy in 2012

The Walt Disney company its diversification strategy in 2012
Executive summary
Formulating corporate level strategies

Formulating international level strategies

Formulating entrepreneurial strategies

Achieving effective strategic control

Fostering corporate entrepreneurship


Case Analysis
focus on organizational changes.

By promoting from within, employees will know the new corporate officers, and understand the new rules of the game.

Disney's market diversification is excellent, but what is the point of licensing product ideas?

the company is drifting away from its original purpose of existence.

Under no circumstances should the current liabilities be allowed to increase in a greater rate than the current assets.

recommend
Analyzing organizational goals and objectives

Analyzing the external environment

Analyzing the internal environment

Assessing a firm’s intellectual assets

Formulating business level strategies

Case Analysis
The company broadly diversified into 5 main business segments

The strategy was centered on

Does Walt Disney’s portfolio exhibit good strategic fit?

What value chain match-ups?

What does a 9-cell industry attractiveness/business strength matrix

displaying Walt Disney Company’s business units look like?

Issues
Thanks
Ye Li
George Petre
Scott Beyea
Mitchell Stone

Bus-704-11 Policy, Planning, and Strategy Systems
St. Thomas University, School of Business

The Walt Disney Company is one of the largest media and entertainment corporations in the world.

During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses.

The goal of this study is to analyses the international marketing strategy, operations and business portfolio of a diversified company.

The company faces competition from companies within the media network and television industry and alternative forms of leisure and entertainment activities.

scope of business
Full transcript