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Branding & Typography

An explanation of logos utilized in the branding of multiple identities, both fictitious and actual, plus examples of customized typography.
by

Rachel Lense

on 15 July 2015

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Transcript of Branding & Typography

Could
your business
be next?

Carrots & Circuses Television, Inc.
Branding & Typography
In one of my classes, we had to draw two words out of a hat and combine them into a brand; mine were "carrot" and "circus." I decided to make my words into a children's television company named "Carrots & Circuses" as a play on the old Roman metaphor, "Bread and Circuses," describing a superficial means of appeasement. In other words, the Roman government used parades, gladiatorial matches, and feasts to distract the public from the insatiable avarice of its political realm. The difference between this company and the Roman tactics is that the station is educational and will be used to keep its audience informed, hence the nutritional carrot.
Typography
An explanation of logos utilized in the branding of multiple identities, both fictitious and actual, plus examples of customized typography.
Logo Development
Final Logos
Black & White
Full Color
Letterhead Front
Letterhead Back
Business Card
Front
Back
Envelope
The rest of the assignment was to design an identity system for the brand we created, which consisted of the staples of stationery: letterhead, envelope, and business card. Here, you see these three designed both front and back with a similar circus theme, ready to go straight to the presses with printer's marks and bleeds.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tincidunt, justo nec pretium semper, leo lorem gravida enim, vitae lacinia tellus eros id mauris. Praesent convallis dapibus consequat. Quisque feugiat sagittis eros eget tincidunt. Nunc a est
egestas nulla venenatis porttitor a non odio. Donec tempus, lacus ac dapibus consequat, tortor mauris accumsan orci, quis placerat justo leo in tortor. Pellentesque rhoncus mi eu velit lacinia fermentum vel sit amet tellus. Vestibulum tempus fringilla molestie. Vivamus a erat ac lacus placerat dapibus vitae nec erat. Ut faucibus, massa aliquam pulvinar lobortis, orci mauris dignissim justo, et vestibulum est augue ac mauris. Curabitur pulvinar, quam id aliquet porttitor, nibh tortor malesuada justo, id porttitor elit tortor nec velit. Phasellus felis neque, placerat id vehicula quis, hendrerit et lacus.
Dear Customer,
Best Regards,

From all of us at C&C TV
January 2nd, 2013
Young Cruise Lines
In another class, we were given the choice of three different companies with pre-specified names and information, and were told to make a brand from them. I chose something called Young Cruise Lines, a small cruise line company catering specifically to an audience of twenty- and thirty-somethings. But instead of making a regular cruise company like everybody else, I branded it as a space cruise company, bringing youths from far and wide to places both within and outside of the galaxy.
Logo Development
I created an identity system for the Young Cruise Lines brand as well, consisting of a letterhead, business card, and envelope. In addition to this, I also designed a brochure for the company. It highlights the main attractions of the cruises, from the ship to the destinations, and even features some stories from satisfied customers. A companion website was built as well, which can be visited here:

http://sws.mnstate.edu/lensera/youngcruiselines/
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vestibulum tincidunt, justo nec pretium semper, leo lorem gravida enim, vitae lacinia tellus eros id mauris. Praesent convallis dapibus consequat. Quisque feugiat sagittis eros eget tincidunt. Nunc a est
egestas nulla venenatis porttitor a non odio. Donec tempus, lacus ac dapibus consequat, tortor mauris accumsan orci, quis placerat justo leo in tortor. Pellentesque rhoncus mi eu velit lacinia fermentum vel sit amet tellus. Vestibulum tempus fringilla molestie. Vivamus a erat ac lacus placerat dapibus vitae nec erat. Ut faucibus, massa aliquam pulvinar lobortis, orci mauris dignissim justo, et vestibulum est augue ac mauris. Curabitur pulvinar, quam id aliquet porttitor, nibh tortor malesuada justo, id porttitor elit tortor nec velit. Phasellus felis neque, placerat id vehicula quis, hendrerit et lacus.
Dear Customer,
Best Regards,

All of us at Young Cruise Lines
January 2nd, 2013
Letterhead Front
Letterhead Back
Business Card Back
Business Card Front
Envelope
Brochure Front & Back
The Rourke Art Gallery & Museum
For the past six months, I had the opportunity to be The Rourke Art Gallery & Museum's Graphic Communications Associate. The museum and gallery are sister entities, local to Moorhead, Minnesota, and specialize in promoting art and artists that represent the area and its history. In the time I was there, I created graphics for print, Facebook, and the web, but I also redesigned their look as part of my final senior project.
Old Logos
New Logos
Resolution Issues
Raster
Vector
Cumbersome
Sleek
Old Website
New Website
Other Graphics
Magazine Ad
Newspaper Ad
Fundraiser Graphic
Finally, here are just a few examples of some unique typography I have made for class assignments. Each piece was built entirely in Adobe Photoshop and Illustrator. There are only two actual photographs being referenced, a concrete background in one and a clock in another.
Representative Typography
Shape and Texture
Light
Gradience
Full transcript