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An introduction to persuasion for 8th graders.

Lisa Wilberg

on 3 March 2016

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Transcript of Persuasion!

What is persuasion?
Persuasion is convicing your audience
to agree with your opinion!
Write about a time you had to persuade
someone to do what you wanted.
Questions to consider:
What did you want?
Who did you have to convince?
How did you try to persuade youraudience?
Were you successful? Why/why not?
1. How does this boy consider his audience when
structuring his argument?
2. What is his claim? What are his reasons?
What kinds of evidence does he provide?
What are the parts of successful
persuasive writing and speaking?
1. A claim!
You must have something you clearly want
your audience to believe. (This will become
the THESIS STATEMENT of your essay or
2. Reasons!
You have to have CLEAR reasons why your audience should do what you want.
These become the main ideas of your body paragraphs!
3. Evidence!
You need PROOF that your reasons are true.
This evidence (and the explanation of the evidence) makes up the details of your body paragraphs.
4. Counterargument!
You need to show that you have considered the questions, concerns, and disagreements of others......
This is the ONLY part of persuasion that is different from informative writing.
BIG QUESTION:What is the MOST important
thing to consider when we try to
You do:
Scenario: It is May of your 8th grade year. You were just caught plagiarizing for the second time (even after your AMAZING English teachers taught you it was wrong). Because of this second infraction, you are no longer eligible to attend the end-of-year Disneyland trip.

Your job: Write a letter to Dr. Silvers persuading him to let you attend the Disneyland trip. Clearly state your claim, provide reasons and evidence, and address counterarguments. And DEFINITELY be aware of your audience!
How does this penguin persuade
his audience?
What your audience thinks MATTERS!
If they don't trust you... YOU WON'T PERSUADE THEM!

If they don't like you... YOU WON'T PERSUADE THEM!

If you don't make sense... YOU WON'T PERSUADE THEM!


Comes from the Greek word for character
If you have ethos... your audience BELIEVES you!
The audience trusts the reputation, values and credibility of the author.
The writer appeals to the reader’s sense of fairness, morals, ethics and values.

Comes from the Greek for emotion
A pathos driven speech/essay is using language or images to provoke an emotional response from the audience
Emotions are a strong tool to motivate people to believe or act a certain way
Most heavily used in advertisements

Comes from the Greek word for reason
A logos-driven speech/essay is based on logic or reason
Most academic or scholarly pieces are logos-driven, presenting statistics, facts and figures.

What is the
main idea of what Glinda
is saying?

How do you think this relates to
BIG QUESTION:What is the MOST important
thing to consider when we try to
What is Axl's claim? (What does he want?)
Do you think he is likely to get what he wants? (Why or why not?)
To help us start thinking about how best to persuade, let's watch a short video clip. As you watch the clip, think about:
Full transcript