Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.



No description

Trần Minh Ngọc

on 29 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of TACO BELL

1. Project background
2. Problems identification
2.1 Difficulty in attracting & retaining customers
2.2 Under-developed supply chain
3. Recommendations
4. Implementation
5. Conclusion

What are the obstacles that Taco Bell will face?
Nguyen Vu Bich Ha – Project Leader
Nam Seung Hee – Market Research Consultant
Tran Minh Ngoc – Logistic Consultant
Phan Ho Tan – Financial Consultant

Obstacles that Taco Bell will face when enter into Vietnam
Difficulty in attracting & retaining customers
Under-developed supply chain
HR issue
1. Unfamiliar type of food

2. Difficult to build customer loyalty
1. Localization to attract customers

2. Promotion to retain customers

3. Training & supporting local farmers
4. Co-branding
Action plan
Project objectives
1. Low quality materials
2. Lack of distribution channels
1. Customers' loyalty
2. Stable revenue and profit
3. Increasing market shares
4. Positive NPV ($7 millions)
Full transcript