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Transcript of TACO BELL
2. Problems identification
2.1 Difficulty in attracting & retaining customers
2.2 Under-developed supply chain
What are the obstacles that Taco Bell will face?
Nguyen Vu Bich Ha – Project Leader
Nam Seung Hee – Market Research Consultant
Tran Minh Ngoc – Logistic Consultant
Phan Ho Tan – Financial Consultant
Obstacles that Taco Bell will face when enter into Vietnam
Difficulty in attracting & retaining customers
Under-developed supply chain
1. Unfamiliar type of food
2. Difficult to build customer loyalty
1. Localization to attract customers
2. Promotion to retain customers
3. Training & supporting local farmers
1. Low quality materials
2. Lack of distribution channels
1. Customers' loyalty
2. Stable revenue and profit
3. Increasing market shares
4. Positive NPV ($7 millions)