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TACO BELL

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by

Trần Minh Ngọc

on 29 December 2013

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Transcript of TACO BELL

1. Project background
2. Problems identification
2.1 Difficulty in attracting & retaining customers
2.2 Under-developed supply chain
3. Recommendations
4. Implementation
5. Conclusion

What are the obstacles that Taco Bell will face?
Nguyen Vu Bich Ha – Project Leader
Nam Seung Hee – Market Research Consultant
Tran Minh Ngoc – Logistic Consultant
Phan Ho Tan – Financial Consultant

Obstacles that Taco Bell will face when enter into Vietnam
Difficulty in attracting & retaining customers
Under-developed supply chain
HR issue
1. Unfamiliar type of food






2. Difficult to build customer loyalty
Recommendations
1. Localization to attract customers

2. Promotion to retain customers

3. Training & supporting local farmers
4. Co-branding
Action plan
Project objectives
Q&A
Agenda
1. Low quality materials
2. Lack of distribution channels
1. Customers' loyalty
2. Stable revenue and profit
3. Increasing market shares
4. Positive NPV ($7 millions)
Full transcript