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Energy Drinks

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by

Marc Messmer

on 6 December 2013

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Transcript of Energy Drinks

Energy Drinks

Structure

1. What's an Energy Drink
1.1 Definition
1.2 Ingredients

2. Health: Good and bad effects of Energy-Drinks to your body
2.1 Death by Caffeine

3. Energy-Drinks from the USA compared to Energy-Drinks
from Germany

4. Lifestyle

5. Red Bull







2. Health: Good and bad effects of Energy-Drinks to your body
1. What's an Energy-Drink
1.1 Definition
1.2 Ingredients
Ingredients:
Water
Carbonic Acid
Caffeine
Taurine
Guarana
Coloring
Aroma
Vitamins
Sugar







3. Energy-Drinks in America Compared to Energy-Drinks in Germany






positive:
boosts your performance
increases your heart activity
stimulates your body and your central nervous system


2.2 Death by Caffeine
14-year-old Anais Fournier (USA) died because: "Heart rhythm disturbance by poisoning with Caffeine" after she drank two 24-ounce cans of Monster Energy Drink


The 19-year-old Alex Morris also died after he drank
two cans of Monster Energy-Drink everyday for
three years

Monster Energy
Monster Energy Drink 24-ounce can,
two of this cans should have killed
the 14-years-old girl
negative:
heart racing
nervousness, sleeplessness
addictive
Different caffeine amounts regulated by law: America 71mg per 350ml;
Germany 112mg per 350ml
Brands don't have to follow this law as long as they sell their drinks as a food/energy supplements (only in the USA)
An
Energy-Drinks is a drink that enhance

mental performance as your ability to concentrate, faster responsiveness and your brain can absorb more information

Special Ingredients:
Caffeine
Taurine
Guarana



2.1 Good and bad effects of Energy-Drinks
to your body
4. Lifestyle
very popular, you can buy them almost everywhere (night clubs, gas station, bakery,...)
Most people drink it to stay or to be fit (long car drive, long night playing with the computer, to enhance their performance,...)
Own special taste and very colorful can-designs, makes it more interesting for young people
Many adverts (TV, sport events, night clubs,...)
Many famous athletes are sponsored by an Energy-Drink brand
Many extreme-sport events are supported or founded by an Energy-Drink brand
5. Red Bull
Karting Daeng -> Thai drink ,"original " Red Bull
Imported by Dietrich Mateschitz after he travelled to Thailand
Dietrich Mateschitz changed some ingredients of Karting Daeng
and named it Red Bull
Completely new kind of drink in Europe
With clever marketing Red Bull became world famous
Red Bull supports and makes many (sport-) events e.g.
Red Bull Rampage, Red Bull Cliff Diving World Series,
stratosphere jump of Felix Baumgartner
Red Bull gets often criticized because many people think that
Red Bull exert high pressure on their athletes because athletes
died during a event or training
Thank you for your attention :)

Pictures:
http://chiamind.de/images/guarana_artikel_content.jpg
http://www.caffeineinformer.com/wp-content/caffeine/mega-monster-energy-drink.jpg
http://www.eatingitreal.com/wp-content/uploads/2012/08/sugar-cubes.jpg
http://diewelt24.com/wp-content/uploads/2012/10/energy.jpg
http://www.maciag-offroad.de/shop/artikelbilder/normal/9451/monster_3er_packn.jpg
http://drexelpublishing.org/wp-content/uploads/2010/10/danger_sign1.jpg
http://elitedaily.com/wp-content/uploads/2012/10/elite-daily-monster-energy-drink1.jpg
http://www.test.de/Energy-Drinks-Riskanter-Koffein-Kick-4573293-0/?ft=bild&fd=1
http://image3.redbull.com/rbcom/010/2013-04-25/1331587718431_1/0012/0/0/0/1067/1601/1500/1/anthony-napolitan-with-a-sunset-flip-turndown.jpg
http://www.giant-bicycles.com/_upload/news/2010/kurt_rampage1.jpg

Web:
http://www.test.de/Energy-Drinks-Riskanter-Koffein-Kick-4573293-0/?ft=bild&fd=1
http://de.wikipedia.org/wiki/Taurin
http://energydrink-de.redbull.com/unternehmen
http://de.wikipedia.org/wiki/Red_Bull_GmbH
http://www.foxnews.com/health/2013/06/26/lawsuit-blames-monster-energy-drinks-for-california-teen-death/
http://rt.com/usa/scientist-caffeine-regulated-james-501/
http://www.aid.de/verbraucher/energy-drinks_faq.php
http://www.gesundheit.de/wissen/haetten-sie-es-gewusst/medizinische-begriffe/was-ist-taurin
http://koffein.com/wirkung.html
http://www.focus.de/gesundheit/ernaehrung/news/ermittlungen-wegen-getraenk-monster-fuenf-menschen-sterben-nach-verzehr-von-energy-drink_aid_845085.html
Sources:
by Marc O. Messmer
Full transcript