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CVC 2013

Cotter Visual Communications Builds Visual Brands
by

Cathy Cotter

on 10 April 2015

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Transcript of CVC 2013

the art of merging someone else’s
idea
with your own to create a new one.

Visual Brand Identity
Brand Identity Guidelines
Graphical User Interface
Visual Branding - Graphic Interface

Screen design, Icon library and GUI ensures the target audience a
good user experience.
Web Design
Web Design
ePromos, Banner Ads, Interstitials
Visual Branding

discovery
[define the brand]
exploration
[create the visual]
refine
[simplify the visual]
implementation
[build visual guidelines]
build brand equity
[use it consistently / repeatedly]
* analytical thinking *
the art of
knowing
without reasoning.

Include a clear CTA (call to action):
Download a white paper (something of user value) on a supporting visually-branded companion
landing page
.
Result:
Lead generation by capturing users
information
on the landing page.
the art of finding and developing unique
opportunities
to create.

Web Design

discovery
[develop architecture]
exploration
[design look / feel]
refine
[for good user experience]
implementation
[content / build ]
build brand equity
[maintain / track]
* creative thinking *
the art of analyzing a problem and coming up with a
solution
.

* intuitive thinking *
* strategic thinking *
COTTER VISUAL COMMUNICATIONS, INC
Building your
visual brand
Chosen Logo Design
COTTER VISUAL COMMUNICATIONS, INC.
* creative thinking
* analytical thinking
* intuitive thinking
* strategic thinking
Initial Logo Choices
Visual Brand Identity Guidelines

establish parameters
[for visual consistency]
define how the visual brand is to be used
[with illustrative examples]
build extended color palettes
and create “logo house” of electronic logo files

build brand equity
[by using it consistently / repeatedly]
Full transcript