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meeting

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by

Walker Chalmers

on 9 October 2012

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Transcript of meeting

餐飲博覽會
& 煙花節 SWOT 分析 第二十四屆澳門國際煙花比賽匯演 The End
Thank you very much Kiki Trista 優勢 有力的戰略
有利的品牌形象
被廣泛認可的市場領導地位
涵蓋方面廣
強勢廣告
戰略聯盟 劣勢 超越競爭對手的高額成本
缺乏專業性 機遇 服務獨特的客群體
新的地理區域的擴張
分享競爭對手的資源
垂直整合 & 戰略聯盟 威脅 強勢競爭者的進入
替代品引起的銷售下降
餐博會簽30協議逾20億:http://www.macaodaily.com/html/2012-09/24/content_736043.htm
餐博會料簽廿項目逾億元:http://www.macaodaily.com/html/2012-09/18/content_734370.htm
第三屆中國餐飲業博覽會 http://www.mofcomcce.org/
第十七屆澳門國際貿易投資展覽會 (MIF)http://www.mif.com.mo/mif2012/index.php Reference: 煙花 交通擁堵 垃圾 普遍具有地區或民族特色

展台造型獨特,古典氣息濃厚

展品均為帶有地方特色或民族特色的食品

附帶展出極具地區特色的吸引物 Ⅱ Ⅰ Ⅲ 中國地各省展台: 澳門展台特點: 1. 具有澳門特色的展台佈置
外形採用葡式建築風格,模仿澳門著名旅遊景點
金色蓮花造型食物展台,美侖美奐,獨具特色

2. 中西結合,體現文化交融

3. 現場製作澳門特色小吃
免費試吃,觀眾駐足

4. 豪華仿真縮小版賭場展台,印象深刻、吸引眼球 SWOT 分析 第三屆中國餐飲業博覽會 Danke! 多謝!
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