Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Greens Marketing Plan

No description
by

Miki Ma

on 14 February 2018

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Greens Marketing Plan

Obj:
Metro Vancouver’s
Zero Waste Challenge
Mission Statement
SWOT ANALYSIS
Marketing Objective
Young Green Streamers
Innovatif Marketing
Consultant Agency
Marketing Plan

Miki Ma
Cecily Zhu
Gordon Yet
Mitch Felker
Lawrence Zou
Fair Price
Healthy and
Environmental- Friendly
Products

Friendly and
helpful services
Greens’ brand identity
STRENGTHS
WEAKNESSES
campaigns and promotions in areas of high traffic in 2013
OPPORTUNITIES
THREATS
Competitive Analysis
Greens’ distribution
promoting our products and offering promotional material of our passion for organic produce in 2013
IMC Strategy
Distribution
Pricing Strategy
Product Strategy
Target Market
Profit-oriented store
Status quo
pricing strategy
Seasonal discounts
Value-based pricing

Produce is healthy
environmentally friendly
Quality of produce offered and its branding
Features of the products and Greens' Staff Knowledge
Classification of the Product

– 100% Organic and locally grown produce

Branding Strategy
– promote what Greens offers that other supermarkets do not.

Product Life-Cycle
– Growth stage.

Strategies
- Promotes that they are a pure organic grocery and every product in stock is certified organic.
Conclusion
GREENS Acquire...
.
Prospectively.....
No advantage on price
Being organic is not an advantage
Demographic
Age: 25-34
Just settled down
Individualized Lifestyle
Geographic
Regions: Point Grey
& Kitsilano
Proximity
Purchasing Power
Psychographic
Lifestyle: Healthy &
Change our perception on how we position greens.
Environmental
Values "Organic "
Commit to Reduce Waste
Low price
vs
High price
Young, trendy shopping style
vs
Traditional, old-fashioned shopping style
Energetic, helpful employees
Store design is well organized, convenient ,customer friendly
Local source
Young and Trendy
Greens' Advantages
Reach more consumers
Reduce costs

Unique Selling Proposition
To appeal as young and trendy organic store, which brings a new individualized shopping experience to the customers
Currently
.
..
- Consumer Channel-
Maximize Customer Reach
Online Shopping
Order Pick-ups
Satisfy fast-paced lifestyles
Customized Shopping experience
Reduce Costs
Supplier- Small Organic Farms
Become Manufacturer
Cost Effective
Exclusive Products
Prospectively..
.
- Direct Channel-
Public Relations
Sponsorship
Consumer Education
Personal Selling
Relationship Selling Relationship Building
Show positive spirit
Solid knowledge
Constant feedback
Institutional Advertising
Sales Promotion
Advertising
Channels
Newspaper
Radio
Internet
Brand Name
Product Advantages
Community Initiatives
Encourage Consumer Action
Coupons
Rebates
Samples
Point of Purchase
Organic Trend
Optimal Location
Health Conscious
Low Competition
Community Involved
Higher Price Point
Uneducated Consumers
Limited Supply
Independent - Small Image
Appeal to Higher Class
Geographic Location
Female Market
Rapid Growth
Low Market Share
Large Chains
Economy
Lower Yield
Regulations
Objective
maintain a positive image of having an awareness of being healthy and environmental
building brand recognition and brand loyalty
-CORE-
-ACTUAL-
-AUGMENTED-
Langara College
Marketing 1115 Section 009
March 25, 2013
Full transcript