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El Valor de lo Creativo - 2

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John Cooper

on 17 February 2013

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Transcript of El Valor de lo Creativo - 2

Open Innovation & Crowd Sourcing... Our story begins in May 1968 Open Innovation, why? Global Internet Users Speed of innovation Commoditization The rise of the amateur Open Innovation & Crowd Sourcing

A few examples... Quirky! Open Business Model Introduction to Business Models Business Model Canvas + + = = Bayes´Theorem Quick Example The Long Tail Multi-sided Platforms Free as a Business Model A climbers Tale In 1988, Joe Simpson wrote a book about
a climbing expedition in Peru where
he nearly died. It was a modest
success, but it was soon forgotten. Touching the Void
was made into a
docu-drama and the
book now sells twice
as many copies as
"Into the Air" 10-minute challenge...Go! 10-minute challenge...Go! 10-minute challenge...Go! Designing innovative business models
in an uncertain world Lean Start-up Build-Measure-Learn
Full transcript