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Magical Kraków [ENG]

www.krakow.pl
by

Przemysław Walaszczyk

on 9 April 2015

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Transcript of Magical Kraków [ENG]

"Destination Kraków" – campaign slogan promoting Kraków as a tourist destination
History and tradition
National heritage
Culture
Tourism
Science
Business
Meeting place
Communication
Sport
Brand

MAGICAL KRAKÓW
MAGICAL KRAKÓW
CULTURE
TOURISM
CULTURE
TOURISM
SCIENCE
BUSINESS
COMMUNICATION
MEETING PLACE
THE KRAKÓW BRAND
Kraków appreciated by foreign journalists
Chris Gould, CNN Travel:
In December, Kraków – with the Christmas fair, mulled wine and unique Christmas nativity scenes - is probably the most traditional place in the world.

Kraków in popularity rankings
Zoover Award for best European city trip 2014: Kraków is the best European city for tourists in 2014.

First place (out of 47) in the 'Which' ranking for the most interesting and friendly city in Europe for people who choose a short trip outside the UK. 'Which' is a well-known magazine promoting British consumer protection. It makes regular inspections of goods and services from the point of view of consumer interest.
Best location for business
Kraków was in the forefront of the global ranking of the best locations for business services, prepared by Tholons in 2014. Our city was placed on the 9th position.

Qualified staff
70% of employees of the outsourcing sector are graduates of Kraków universities, and the annual economic value produced by this sector amounts to 4.6 billion PLN.


Outsourcing centre
80 large companies employing 35 000 people.


Divisions of large world corporations, including: IBM, Motorola and Shell.
State of the art in Poland
Kraków can boast the most modern public transport in Poland, used by 375 million passengers per year.
In the last four years, 196 modern, low-floor buses equipped with a passenger information system, air conditioning and video monitoring have been purchased. 106 of the purchased vehicles are equipped with engines that meet the highest European standard Euro 6. In addition, almost 50% of Kraków trams have low-floor wagons (in total there are 120), and in 2015 the fleet will include another 36 low-floor vehicles.

Ecological
The first bus line entirely equipped with electric vehicles has been operating in Kraków since 2014.

Friendly to cyclists
Kraków has 33 self-service bicycle stations. Kraków cyclists can enjoy almost 149 km of bicycle paths.
Public bike rental system KMK Bike
Kraków Fast Tram
SPORT
Modern football stadiums
Wisła Kraków Stadium - Elite class facility; 33 thousand seats.

Cracovia Stadium - heated turf; 15 thousand seats.

Sport and Recreation Centre Kolna
One of the most modern artificial white-water canoeing tracks in the world.

The facility serves as the Continental Training Centre for Slalom Canoeing and the Olympic Training Centre of the Polish Canoe Association.
Sport and Recreation Centre KOLNA
Final stage of Tour de Pologne in Kraków - the crossing through the Main Market Square
2014 FIVB Volleyball Men's World Championship Kraków Arena
Location
Kraków is situated in southern Poland, on the Vistula River (the biggest Polish river), on the border of Kraków-Częstochowa Upland. It is the capital of the province of Małopolska.

The heart of Europe
Kraków is situated in the heart of the "old continent" - the geographical centre of Europe is located at the intersection of 20°E and 50°N which is on the outskirts of Kraków. The most important national and European roads connect in the capital of Małopolska.

All roads lead to Kraków
A well-developed network of rail, road and
air connections (66 regular flights)
makes Kraków one of the most accessible cities in this part of Europe.
NATIONAL HERITAGE
CULTURE
European Capital of Culture 2000
Kraków is a city with a vibrant cultural scene - the European Capital of Culture 2000.

City of museums and festivals
Kraków has approx. 60 museums, over 30 theatres, 70 galleries and many other cultural institutions. During the year, the city organizes approx. 100 festivals, half of which have international status.

UNESCO City of Literature
Kraków is the seventh city in the world, and the second non-English speaking city, to receive this prestigious title. More than 150 writers from around the world expressed their support for the candidacy of Kraków, including, among others, Orhan Pamuk, Mario Vargas Llosa and Eduardo Mendoza.
Museums
Kraków boasts over 60 museums along with their branches. They include 25% of Polish museum resources.
ICE Kraków Congress Centre
This is a new chapter in the development of business tourism in our city - in a sector where Kraków and Małopolska have a leading position in the country.

ICE Kraków has a multi-purpose auditorium with variable acoustics (adapted both to congress and concert functions) for nearly 2000 people, a Theatre Hall for a 600-seat auditorium and numerous conference and exhibition spaces.

The ICE Kraków building is ready to host the most prestigious conferences and congresses.
Wawel Hill
ICE Kraków Congress Centre
ICE Kraków Congress Centre
Main Market Square
The Trumpeter
The Great Dragon Parade on the Vistula embankments
New Year’s Eve at the Main Market Square
Sacrum Profanum Festival
The Museum in the basement of the Main Market Square
Kraków – an academic city
22 universities
Nearly 200 000 students
Over 12 000 academic teachers

Scientific and research units and centres
National Science Centre
Division of the Policy Academy of Science
Division of the Polish Academy of Skills

Science and implementation cooperation
Technology Transfer Centres
Excellence Centres
Research and Development Centres of companies

11 clusters, including, among others:
Klaster LifeScience Kraków
Digital Entertainment Cluster
Logotype
Its shape reflects the Main Market Square in Kraków - for hundreds of years the heart of the city - along with the chess-board layout of adjacent streets. The official website of Kraków is under the graphic element.
St. Mary’s Church
It is the most famous gothic church in Kraków. Its most valuable monument is the altar by Wit Stwosz, which is over 500 years old. It is the greatest and best preserved work of late Gothic sculpture in this part of Europe. For over six hundred years, from the higher of the two church towers - St. Mary's Tower – every hour a trumpeter has played the bugle to the four corners of the world.

The Cloth Hall – a thirteenth-century shopping centre
Kraków is the only city in Europe which still has a medieval shopping centre – the Cloth Hall. It is located in the middle of the Main Market Square and is one of the most recognizable landmarks in Poland.
The Royal Route
The historic road that leads from the main gate to the city (St. Florian's Gate) to the Royal Castle on Wawel Hill.
The Main Market Square
The heart of Europe
The Cloth Hall
The Main Market Square – the heart of the city
The Market Square is the largest square of medieval Europe, preserved in unchanged form since 1257. In 1978 it was entered into the first list of the World Cultural and Natural Heritage UNESCO.

Jagiellonian University
The Jagiellonian University was founded in 1364. Apart from the Prague University, it is the oldest university in Central Europe - it radiated intellectual thought throughout the entire continent. Now it is at the forefront of Polish universities and plays a leading role among the 22 Kraków universities.

Wawel Hill
Wawel Royal Castle is the former seat of Polish kings, currently a museum, which includes up to 71 exhibition halls. Near the Renaissance castle is a Gothic cathedral with the tombs of not only the most important members of the Polish dynasty, but also national heroes.
HISTORICAL DISTRICTS
More and more tourists
I
n recent years there has been a significant increase in the number of tourists visiting the city, both domestic and foreign. This is influenced by both the tourist attractiveness of the region and the city, as well as good hotel accommodation - at the end of 2013, Kraków had the highest number of categorised hotels and hotel accommodation in Poland, more than Warsaw and far more than other large Polish cities.

Tourist product
Tourism is an extremely important sector of the economy of Kraków. It is estimated that in 2013 visitors to Kraków left approx. 4.8 billion PLN (approx. 1.14 billion EUR) in our city.
Municipality of Kraków
Promotion and Tourism Department
pl. Wszystkich Świętych 3-4, 31-004 Kraków
promocja@um.krakow.pl | www.krakow.pl

Kazimierz
The Large Lecture Hall in the Auditorium Maximum of the Jagiellonian University
Cracovia Business Centre
Business Services Centre
Inhabitants
More than 759 000 permanent residents

Agglomeration
1 200 000 people

Demographic potential
8 million Polish citizens live within a radius of 100 km from Kraków

Population
80% of the population of Kraków is in working or pre-working age
KRAKÓW IN NUMBERS
For centuries, the route was used by monarchs after victorious battles, as well as bishops, deputies and funeral processions. The historic route passes Floriańska Street, crosses the
Main Market Square,
and then leads through Grodzka and Kanonicza Streets. The greatest treasures and monuments of the royal city are located there, such as, among others, the Barbican and Florian's Gate, the Cloth Hall, St. Mary's Church, St. Adalbert’s Church, St. Peter’s and St. Paul’s Church, historic buildings, palaces and museums.
In 2013 Kraków was awarded the UNESCO title of City of Literature
Main Market Square by night
Wawel Royal Castle
The number of visitors to Kraków
Collegium Novum - Jagiellonian University
Festivals
The most important Kraków festivals of international importance include, among others, Sacrum Profanum, Misteria Paschalia, Opera Rara, Film Music Festival, OFF Plus Camera, Grolsch Art Boom Festival and Kraków Film Festival.

Events
The following events are popular both among Cracovians and tourists: New Year's Eve at the Main Market Square, Wreaths - organized on Midsummer Night on the Vistula embankments, Kraków Nights, the Great Dragon Parade and St. John's Fair.
Logotype of Kraków
"Lady with an Ermine " by Leonardo da Vinci
The chess-board layout of the Main Market Square
"Lady with an Ermine" by Leonardo da Vinci
(author of, among others, the "Mona Lisa" located in the Louvre Museum) is the most valuable painting in the Polish collection and one of the most valuable in the world.

It is a portrait of Cecilia Gallerani, mistress of Ludovico Sforza, Duke of Milan, made upon his request around 1490.

The painting is usually exhibited at the Princes Czartoryski

Museum, but now (during the renovation of the museum) it can be seen in the Wawel Royal Castle - the painting is displayed in the most beautiful Renaissance room in Poland.
THE MOST VALUABLE WORK
St. Mary’s Church at sunset
Kraków Nativity Scene - the Historical Museum of the City of Kraków
The Museum of Contemporary Art in Kraków
Kraków Arena
Main hall
Kraków Arena – the biggest in the country
With 15 thousand seats - the biggest in Poland and one of the most modern in the world - indoor sports and entertainment facility (total capacity of the hall - more than 20 thousand people).

Multifunctional
Three levels for the audience, sitting or standing places on the field, the possibility of free configuration of the audience: allow to organize events of any scale.

Unique LED screen
The outer façade of the hall has a unique LED screen which is more than half a kilometre long.
SPORT
Cracovia Stadium
2014 FIVB Volleyball Men's World Championship
Kraków was one of the host cities of the event. The following teams competed in the capital of Małopolska in the group phase: Italy, the USA, Iran, Belgium, France and Puerto Rico.

Tour de Pologne
It is hard to imagine the biggest cycling race in Poland without the finish line in Kraków.

Cracovia Maraton
A running event of international scope, with the highest turnout of foreign participants in the country.

European City of Sport 2014
Title given by the Federation of European Cities and Capitals of Sport (ACES).
Pedestrian Bridge of Father Laetus Bernatka
Kazimierz
Formerly a separate town, now a historical district of Kraków - a place of centuries long coexistence of two cultures: Jewish and Christian. It is a space filled with Judaic monuments of world importance, but above all a vibrant place - this is where the flea markets and art markets are held, and the climatic restaurants and pubs echo with live music.

Podgórze
Beautifully situated - at the feet of white limestone rocks – until 1915 Podgórze was a separate town. Tourists come here not only fascinated by the numerous testimonies of history, but also by the diversity of Podgórze, its quaint corners and modern museums.

Nowa Huta
A quarter of Kraków located in the north-eastern part of the city, founded in the 1950s. It is the most interesting and most complete project of architectural plans from the era of socialist realism. The unique urban layout of Nowa Huta – surprisingly monumental and symmetrical - has been entered into the register of monuments of Kraków.
Panoramic view of Nowa Huta
Oskar Schindler's Enamel Factory
SPORT
THANK YOU FOR YOUR ATTENTION!
NATIONAL HERITAGE
Kraków – a city of monuments
The Old Town - a unique treasure trove of art, historical monuments and historic buildings representing almost all periods and styles of architecture from the Middle Ages to the present day. It boasts the most important and oldest churches, of which there are more than a hundred in the city, as well as numerous palaces and tenement houses.
HISTORY AND TRADITION
Kraków – a city with history
Kraków is a city with a thousand year tradition, the former seat of Polish kings, once the capital of the country, and now an important European metropolis.
NATIONAL HERITAGE
Poland
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