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Business Model Canvas Template

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Will Robus

on 19 February 2013

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Transcript of Business Model Canvas Template

Key Partners Key Activities Value Propositions Customer Relationships Customer Segments Channels Revenue Streams Cost Structure Key Resources Who are our Key Partners?
Who are out Key Suppliers?
Which Key Resources are we aquiring from partners?
Which Key Activities do partners preform? Body What Key Activities do our Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams? What value do we deliver to the customer?
Which one of our customer’s problems are we helping to solve?
What bundles of products and services are we offering to each Customer Segment?
Which customer needs are we satisfying? For whom are we creating value?
Who are our most important customers? What type of relationship does each of our Customer
Segments expect us to establish and maintain with them?
Which ones have we established?
How are they integrated with the rest of our business model?
How costly are they? channel phases:
1. Awareness
How do we raise awareness about our company’s products and services?
2. Evaluation
How do we help customers evaluate our organization’s Value Proposition?
3. Purchase
How do we allow customers to purchase specific products and services?
4. Delivery
How do we deliver a Value Proposition to customers?
5. After sales
How do we provide post-purchase customer support? Through which Channels do our Customer Segments
want to be reached?
How are we reaching them now?
How are our Channels integrated?
Which ones work best?
Which ones are most cost-efficient?
How are we integrating them with customer routines? For what value are our customers really willing to pay?
For what do they currently pay?
How are they currently paying?
How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues? What are the most important costs inherent in our business model?
Which Key Resources are most expensive?
Which Key Activities are most expensive? Mass Market
Niche Market
Multi-sided Platform examples
Personal assistance
Dedicated Personal Assistance
Automated Services
Co-creation characteristics
“Getting the Job Done”
Cost Reduction
Risk Reduction
Convenience/Usability categories
Problem Solving
Platform/Network types of resources
Intellectual (brand patents, copyrights, data)
Financial Motivations for partnerships:
Optimization and economy
Reduction of risk and uncertainty
Acquisition of particular resources and activities is your business more:
Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
Value Driven (focused on value creation, premium value proposition)
sample characteristics:
Fixed Costs (salaries, rents, utilities)
Variable costs
Economies of scale
Economies of scope types:
Asset sale
Usage fee
Subscription Fees
Brokerage fees
Real-time-Market fixed pricing
List Price
Product feature dependent
Customer segment dependent
Volume dependent dynamic pricing
Negotiation( bargaining)
Yield Management
Real-time-Market RISKS ?????? Test
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